Good and Plenty

Good & Plenty Licorice

Introduced in 1893 by the Quaker City Chocolate & Confectionery Company in Philadelphia, Pennsylvania, Good & Plenty Licorice is now recognized as the oldest branded candy in the United States. The candy features narrow cylinders of sweet black licorice encased in a hard candy shell, with pieces colored bright pink and white. Over the years, ownership changed hands multiple times, with The Hershey Company now producing the brand.

In the 1950s, Good & Plenty gained popularity through television commercials featuring the character "Choo-Choo Charlie," a boy pretending to be a railroad engineer who shook a box of candy to mimic a train's sound. With its catchy jingle based on "The Ballad of Casey Jones," this advertising campaign helped solidify Good & Plenty's place in American candy culture. The brand's distinctive pink and white capsules have become iconic in the candy industry.

Today, Good & Plenty Licorice remains a popular treat among licorice enthusiasts. The candy is available in various packaging sizes and can be found in stores nationwide, including here at Candy Retailer! Its enduring appeal lies in its unique combination of sweet licorice flavor and shape, offering a nostalgic experience for those who appreciate classic, all-American confections.