Last updated 4 months ago | Originally Published: July 20, 2024
In an exciting development for candy lovers, Sour Patch Kids and Snapple have teamed up to create a new limited-edition fruit-flavored candy mix.
This collaboration, spearheaded by Mondelēz International and Keurig Dr Pepper, introduces three new flavors inspired by popular Snapple beverages: Mango Madness, Kiwi Strawberry, and Fruit Punch.
Sour Patch Kids, known for their bold flavor innovations, continues its trend of unique partnerships, following previous collaborations with brands like Oreo. This latest endeavor aims to capture the attention of Gen Z consumers through a combination of nostalgic and innovative flavors.
The marketing campaign includes a TikTok-based trivia game called “Fact or Kid,” where participants can win up to $1,000 by correctly identifying Snapple Real Facts from fictional statements created by Sour Patch Kids.
Grace Howard, innovation brand manager at Mondelēz International, expressed excitement about the collaboration, highlighting the perfect complement of Snapple’s iconic flavors to the sour-then-sweet experience of Sour Patch Kids.
Similarly, Kelli Freeman, senior vice president of marketing at Keurig Dr Pepper, emphasized the shared goal of both brands to offer fans new and exciting ways to enjoy their favorite flavors.
This collaboration continues the Sour Patch Kids trend of unexpected yet successful partnerships, solidifying its reputation for innovation in the candy market. Fans can now enjoy these new flavors at major retailers, including here at Candy Retailer, where we now offer 8.02oz bags for only $3.19, and yes, we ship nationwide!
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