Last updated 5 months ago | Originally Published: August 31, 2023

Snickers Takes the Field as Washington Spirit’s Latest Jersey Sponsor and Enters the Protein Bar Scene

In a delightful twist, Snickers becomes Washington Spirit’s newest jersey sponsor.  

A spokesperson for the team announced the candy brand’s logo will adorn the right sleeve of the Spirit’s home jersey, initially showcased during the recent match against the Portland Thorns.

This ‘soft launch’ adds Snickers to the Spirit’s growing list of jersey sponsors for the current season.

Snickers Expands Beyond Confectionery into the $4 Billion Protein Bar Market

It’s a busy month for Snickers! The Mars brand isn’t just limiting itself to soccer sponsorships.

The chocolate candy mogul has also entered the competitive protein bar industry, launching a new low-sugar, high-protein bar available in chocolate and white flavors.

This diversification taps into the robust $4 Billion protein bar market, signaling the brand’s intentions to cater to health-conscious consumers.

The Washington Spirit benefits from the buzz generated by this unique partnership, as Snickers brings along a large fan following.

On the other hand, Snickers gains a novel channel to connect with consumers who have active, sporty lifestyles! It’s definitely a win-win for Snickers and the Washington Spirit. You can read more about the new Snickers Protein Bars here.

Stay tuned for further details about Snickers. In the meantime, be on the lookout for Snickers’ foray into protein bars, available in stores now.

Whether you’re a soccer fan or a fitness enthusiast, there’s something new from Snickers for everyone!