Last updated 3 months ago | Originally Published: February 1, 2023
When it comes to cookie brands, we love them all just as much as you do! Our love for these sweet little, deliciously baked bundles of joy inspired us to write this blog post. With over five decades of experience in the candy & snack business, we can give our reader the straight facts, no fluff.
However, before we reveal the top 30 best-selling brands of cookies in the United States, we first want to tell you a little bit more about cookies! In addition to our list, we would love to tell you everything about these snacks, including their history and popularity, and where you can buy them online, in bulk, and for cheap! Plus, we’ll give you a secondary list of other popular cookie brands that didn’t make our top picks.
On that note, we’d like to thank you for stopping by Candy Retailer to discover America’s favorite cookies! We understand that it’s impossible to mention every brand, so if we miss anything, please sound off in the comments below. We want to hear from you, including our readers and customers! With that said, let’s break into the cookie jar and get this party started!
This True History of Cookie Brands In America
According to our research, cookies first appeared in modern-day Iran about 1,600 years ago. At that time, sugar became widely used in the area, so it was only a matter of time before the first cookie was made!
After that, they quickly spread throughout Europe and eventually made their way to America through Dutch settlers in the late 1600s. The modern cookie as we know it today didn’t become popular until the 18th century with the rise of the US Industrial Revolution.
Origins of Cookies
Cookies, also known as hard wafers, have a long travel history as they’re known to stay fresh for several days. However, cookies had reached all walks of life by the time the 14th century rolled around, from kings and queens to the common street vendor. So, as you can see, cookies were an instant hit among all people, regardless of one’s status in society.
Global Travel Companion
Thanks to increased global travel, the jumble cookie was one of the most well-known early cookies, making its mark on every continent. As a result of its longevity, the cookie became a staple companion for those on the go. In fact, the Dutch word “koekje” was eventually translated to ‘cookie’ in the US during the 1800s.
Mass-Produced Treats
The rise of the Industrial Revolution saw cookies become mass-produced, with firms such as Huntley & Palmers, McVitie’s, and Carr’s paving the way for all future cookie brands. Indeed, the decorative cookie tin invented by Huntley & Palmers in 1831 led to the worldwide export of these now iconic British-made cookies. Then, in 1891, Cadbury filed a patent for the first-ever chocolate-coated cookie, which is still enjoyed today!
The First Cookie Brands In The United States
Hydrox Cookies, launched in 1908, is considered the first and original cookie brand in the United States. Today, they are still produced by Leaf Brands. In 1912, Oreo introduced its version of the Hydrox Cookie and soon surpassed Hydrox in popularity. These facts have remained true until today, making Oreo one of the country’s oldest and most popular cookie brands! Honestly, they’re now the best-selling brand of cookies in the world.
So, as we can all agree, Oreo is the #1 cookie brand in the universe! We’ve all tried them, and it’s no secret we all love them, but have you ever tried Hydrox chocolate cream-stuffed cookies? Until recently, we never tried them, and we’ve been in the candy & snack business for over 50 years! That said, we tried them, and like Oreos, we love them! That’s right; upon trying them ourselves, we quickly reached out to Leaf Brands and secured a huge supply of Hydrox Cookies just for you to try!
Not only are they America’s oldest cookie brand, but they’re also a part of real American history! Not to mention, this exact brand inspired the most beloved cookie brand of all time, Oreo! So, if you love cookies as much as we do, we invite you to try these all-American cookies! They’re sweet, delicious, and original; they’re a great conversation starter! After all, did you know that Hydrox Cookies are the oldest brand of cookies in the US and inspired the iconic Oreo brand? We sure didn’t, not until recently, anyway!
America’s Best-Selling Cookie Brands Available Today
As almost everyone knows, Nabisco is one of the biggest producers of cookies and crackers in the United States! With a rich history that stretches back to 1898, this famous snack creator now produces several top cookie brands such as Oreo, Chips Ahoy, Nutter Butter, Nilla Wafers, Fig Newtons, and belVita to name just a few for now!
With that said, we simply couldn’t mention cookie brands without first mentioning Nabisco! Not only do they produce the #1 cookie brand of all time, but they’ve also been in the cookie business for well over a century! Furthermore, Nabisco is an all-American household name that produces some of the most trusted brand names in the snack industry!
On that note, it’s clear to see that the industry leader in the snack department; however, there are several other leading cookie brands out there that made the best-selling list again this year! Again, our list is based on facts only, and in the case of cookies, it’s all about the data we generated from sales; the proof is in the numbers, and here’s the list as it stands today!
1. Oreo Cookies
Oreo, the best-selling cookie brand in America, generates over $675 Million in annual revenue! Owned by Mondelez International Inc., the brand aims to add $1 Billion in sales by the end of 2023 with the help of collaborations such as the limited-edition Oreo x Pokémon cookie featuring 16 different Pokémon designs! With its strong and realistic game plan moving forward, it’s likely that Oreo will achieve its goals and continue holding on to the crown as the #1 best-selling cookie brand in the USA. Order here at Candy Retailer and save!
2. Chips Ahoy Cookies
Also, made by Nabisco and owned by Mondelez, we have Chips Ahoy Cookies coming in second place with over $620 Million in annual revenue! But then again, there are so many different flavors and types of Chips Ahoy cookies that it’s kind of hard not to own second place on our best-sellers list. Options include Original, Chunky Chocolate Chip, Chewy, Brownie, S’more, Thins, and so much more! Check out our growling selection of Chip Ahoy, and let us know if we’re missing anything!
3. belVita Cookies
Some call them a cracker, some say they’re biscuits, and some call them cookies; either way, they’re the 3rd best-selling cookie brand in the USA! Also, made by Nabisco, these famously known breakfast cookies/biscuits generate over $270 Million a year in revenue! This famous brand offers delicious options such as Toasted Coconut Breakfast Biscuits, Protein Blueberry Almond Soft Baked Biscuits, Cinnamon Brown Sugar Breakfast Bites, & Vanilla Yogurt Creme Morning Cookies! Other popular include Strawberry Yogurt Creme, Peanut Butter, & Dark Chocolate Creme, to name a few! Discover more here…
4. Oreo Double Stuf Cookies
Nabisco introduced Double Stuf Oreos in 1974 by taking the nation’s top cookie brand and offering customers more. The idea was straightforward and, of course, successful. Indeed, for the second time in this list, Oreo is the best-selling cookie brand in America! As for Oreo Double Stuf Cookies, they rake in over $250 Million a year! Perfect for sharing, lunch snacks, or just enjoying alone with a fresh, cold glass of milk! All in all, this is the 4th best-performing type of cookie on the US market. But then again, everyone loves Oreos!
5. Fig Newtons
In addition to the first two brands by Nabisco, Fig Newton is by far one of the best-selling types of cookies ever made in the USA. As for figures, we couldn’t determine how much revenue Newton produces; however, we know that this cookie brand makes over 700 cookie bars yearly! In 2012, The word “Fig” was dropped from the name, and now they’re just called “Newtons,” but everyone still calls them “Fig Newtons,” even us! Nonetheless, everyone loves soft & chewy Newtons, and that’s why they’re #5 on our best-selling cookie brand list.
6. Nutter Butter Cookies
Just like every name on this list, Nutter Butter is also another top-selling cookie brand made by Nabisco! Again, we’re not quite sure how much this brand generates in revenue annually, but it’s estimated that over one billion of these cookies are consumed yearly! Made with 100% real peanut butter, these cookie biscuits are sweet, nutty, and delicious! If you go to their website, you will also discover over 50 unique DIY Nutter Butter Recipes! So, if you love these cookies as we all do, check out everything you can create with them today!
7. Nilla Wafers
Once again, another Nabisco product lands on our list of best-selling cookie brands with Nilla Wafers! America’s favorite cookie since 1898, these disc-shaped wafer cookies are the perfect companion with any cold glass of mild. Better yet, people also use these crunchy cookies as a main ingredient in several famous DIY Home Recipes. You can find more info about Nilla Wafers in the link we shared above. As for sales, we weren’t able to find how much revenue these cookies generate; however, we did find out that roughly 95 million Americans consume between 1-3 boxes of Nilla Wafers per month! That’s a lot of cookies, enough to make #7 on our list of best-selling cookie brands in the US; wouldn’t you agree?
8. Milano Cookies
A non-Nabisco cookie brand makes the cut for the first time on our list! That’s right; Milano Cookies by Pepperidge Farm comes in at #8 on our list of best-selling cookie brands. Campbell Soup Company owns these authentic, premium cookies and generates over $145 Million in annual revenue! Not to mention, they come in several sought-after flavors such as Double Milk Chocolate, Amaretto Hot Cocoa, Dark Chocolate Sea Salt, Strawberry, Orange, Caramel Macchiato, Mint, Raspberry, Coconut, Toasted Marshmallow, and Pumpkin Spice! Simply put, Milano Cookies has a flavor for everyone, including you!
9. Keebler Cookies
When it comes to cookie brands, you can’t produce a list of best-sellers without mentioning Keebler Cookies! In fact, Keebler generates over $1.6 Billion in annual revenue, making them the #1 cookie brand overall; however, it takes over 30 varieties of Keebler Cookies to generate these figures, plus other non-cookie brands. Nonetheless, they’re a powerhouse in the cookie and snack market, and that’s why they own the #9 spot on our list of best-selling cookie brands in the United States! Also, Keebler is owned by Kellogg’s, which makes them the second cookie brand not produced by Nabisco to make our list.
10. Famous Amos Cookies
Since 1975, Famous Amos Bite-Size Cookies have continued to win over the hearts of cookie lovers worldwide! Currently, this cookie brand comes in four unique and authentic flavors, including Belgian Chocolate, Mediterranean Hazelnut & Chocolate Chip, Philippine Coconut, and British Salted Caramel & Chocolate Chip! After digging around, we couldn’t determine how much revenue the brand generates, but the keyword phrase “Famous Amos Cookies” is searched over 180,000 times a year on Google alone! Not to mention, these cookies are often purchased in person, so, likely, they sell well enough to make the #10 spot on our ultimate list of best-selling cookie brands in America!
11. Mrs. Fields
Founded by Debbi Fields in 1977, Mrs. Fields has grown from a single cookie shop in Palo Alto, California, to a globally recognized brand. Known for its high-quality ingredients, Mrs. Fields offers a variety of treats, including chocolate chip cookies, brownies, and personalized cookie cakes. The brand continues to innovate with products like the Mega Cookie, a larger and gooey chocolate chip cookie. With over 400 locations worldwide, Mrs. Fields maintains a strong reputation for delivering freshly baked, delicious cookies that cater to various occasions and celebrations.
12. Royal Dansk Cookies
Established in 1966 in Denmark, Royal Dansk is famous for its Danish butter cookies, packaged in the iconic blue tin featuring the Hjemstavnsgaard farmhouse. These cookies, crafted using traditional recipes and high-quality ingredients, offer a rich, buttery flavor and crisp texture. The brand, currently owned by Ferrero, upholds Danish baking traditions. Royal Dansk cookies remain a popular choice for holidays and special occasions, providing a nostalgic and delightful experience for consumers worldwide.
13. Nutella Biscuits
Nutella, renowned for its iconic hazelnut cocoa spread, has expanded significantly in the cookie market with innovative products like Nutella Biscuits and Nutella B-ready. These cookies, filled with creamy Nutella, offer a delightful combination of textures and flavors that have captivated fans worldwide. The brand, celebrating its 60th anniversary in 2024, continues to innovate, ensuring that its products spread smiles and positivity across over 170 countries. Nutella’s commitment to quality and creativity keeps it at the forefront of the confectionery industry.
14. Lotus Biscoff
Lotus Biscoff, originally known as Speculoos, is celebrated for its unique caramelized biscuits that pair perfectly with coffee. Since its rebranding in 1986, Biscoff has gained international acclaim, becoming a staple in over 70 countries. The brand has expanded its product line to include Biscoff spread and various treats incorporating its signature biscuits. With production facilities in Belgium, the USA, and a new site in Thailand by 2026, Lotus Biscoff continues to deliver its distinctive flavor and crunchy texture to a global audience.
15. Archway Cookies
Archway, a beloved American cookie brand, has been delighting consumers with its homestyle cookies since 1936. Known for their soft, chewy texture and nostalgic flavors, Archway’s product lineup includes classics like Oatmeal Raisin, Molasses, and Frosty Lemon. The brand prides itself on using high-quality ingredients to create cookies that evoke the warmth and comfort of homemade treats. Archway continues to be a favorite choice for families seeking a taste of traditional, wholesome cookies.
16. Bauducco
Founded in 1952, Bauducco has become the world’s largest manufacturer of Panettone and a leading producer of baked goods in South America. The brand offers a diverse range of products, including wafers, toasts, cookies, and cakes, all made with high-quality ingredients and traditional recipes. Known for its Panettone, Bauducco also provides a variety of snacks, such as its popular wafers, which come in flavors like chocolate and strawberry and are free from artificial colors and flavors. With a presence in over 50 countries, Bauducco continues to innovate and expand its product offerings globally.
17. David’s Cookies
David’s Cookies, established in 1979, is celebrated for its freshly baked cookies and a wide range of gourmet desserts. Initially known for its delicious chocolate chip cookies, the brand has expanded to include brownies, cheesecakes, and other baked goods. David’s Cookies emphasizes the use of premium ingredients to ensure top-quality products. The brand’s cookie dough is popular for its convenience and taste, allowing customers to enjoy freshly baked cookies at home. David’s Cookies continues to be a favorite for gifting and everyday indulgence, offering many options for almost every occasion!
18. Made Good
Made Good is a health-focused snack brand committed to organic, non-GMO, and allergy-friendly ingredients. The brand offers a variety of snacks, including granola bars, granola minis, and crispy squares, all fortified with vegetable extracts for added nutrition. Made Good products are free from the eight most common allergens, making them safe for school snacks and those with dietary restrictions. The brand prioritizes sustainability and social responsibility, ensuring that its products are not only good for consumers but also for the planet.
19. Simple Mills
Simple Mills focuses on creating clean, nutritious, and delicious foods made from simple, whole-food ingredients. Their product range includes crackers, cookies, baking mixes, and more, all designed to promote holistic health for people and the planet. The brand emphasizes using natural, non-GMO, and gluten-free ingredients, aligning with principles of regenerative agriculture to support ecosystem resilience and biodiversity. Simple Mills has become a leader in the natural food sector, offering products that are tasty and healthful, catering to consumers looking for clean, mindful snacking options.
20. Thinsters Cookies
Thinsters Cookies are known for their thin, crispy texture and bold flavors. These cookies are made with high-quality, non-GMO ingredients and contain no artificial flavors, colors, or preservatives. Popular flavors include Chocolate Chip, Toasted Coconut, and Brownie Batter. Thinsters offer a satisfying crunch and rich taste in each bite, making them a popular choice for those looking for a lighter yet flavorful cookie option. The brand focuses on delivering great taste with a clean ingredient profile, making Thinsters a favorite among health-conscious snackers.
21. Tate’s Bake Shop
Tate’s Bake Shop, founded in Southampton, New York, is celebrated for its crispy, buttery cookies. The brand’s signature Chocolate Chip Cookies have a cult following, known for their thin, crisp texture and homemade taste. Tate’s Bake Shop offers a variety of baked goods, including brownies, cakes, and pies, all made with premium ingredients. The brand prides itself on maintaining the artisanal quality of its products, ensuring that every bite delivers the rich, traditional flavors that have made Tates a beloved name in the baking industry.
22. ChocZero Cookies
ChocZero is recognized for its delicious, low-carb chocolate products, making it a popular choice for those following keto and other low-sugar diets. The brand’s cookie offerings, such as their Keto Chocolate Chip Cookies, are made with all-natural ingredients and sweetened with monk fruit, avoiding sugar alcohols and artificial sweeteners. These cookies provide a satisfying, guilt-free treat that is both gluten-free and non-GMO. ChocZero’s commitment to quality and taste has earned it a loyal following among health-conscious consumers looking for tasty, low-carb snacks.
23. Stauffers Cookies
Established in 1871, Stauffers is well-known for its iconic Animal Crackers and Ginger Snaps, which have been a staple in American households for generations. Stauffers offers a variety of cookies, including Lemon Snaps, Holiday Shortbread, and Chocolate Stars. Each cookie is crafted with high-quality ingredients, ensuring a delightful taste and texture. The brand’s Ginger Snaps are particularly beloved for their crispy texture and rich, spicy flavor, making them a popular choice for both snacking and baking.
24. Back to Nature
Back to Nature focuses on creating wholesome, natural foods with a range of cookie options that are both delicious and healthful. Their cookies, such as the Classic Creme and Chocolate Chunk varieties, are made with simple, non-GMO ingredients and are free from artificial flavors, preservatives, and hydrogenated oils. Back to Nature’s commitment to sustainability and clean eating makes their cookies a favorite among those seeking natural, tasty snacks that support a healthy lifestyle.
25. Siete Grain Free Cookies
Siete Foods offers a unique and delicious range of grain-free cookies inspired by traditional Mexican recipes. Their Grain Free Mexican Wedding Cookies, made with almond flour, pecans, and a touch of cinnamon, provide a nostalgic and sweet treat. Siete also features other varieties, like Mexican Shortbread Cookies, which are known for their crunchy texture and coconut sugar sweetness. Additionally, the Mexican Chocolate Cookies bring a rich, chocolatey flavor enhanced with cinnamon. All of the brand’s cookies are gluten-free, dairy-free, non-GMO, and 100% vegan, making them suitable for various dietary preferences!
26. Annie’s Cookies
Annie’s is loved for its dedication to organic, all-natural ingredients and produces a variety of wholesome cookies that specifically cater to health-conscious consumers like you! Their cookies, such as the Organic Chocolate Chip Cookie Bites and Bunny Grahams, are made without artificial flavors, colors, or preservatives. Annie’s uses high-quality, organic ingredients, ensuring a delicious and safe snack for families. The brand’s commitment to sustainability is evident in its sourcing practices and environmental initiatives. With fun shapes and flavors, Annie’s cookies are a hit among everyone!
27. Goya Maria Cookies
Goya’s Maria Cookies are a beloved classic, offering a crisp texture and mild sweetness that make them versatile for various uses. These cookies are often enjoyed on their own or paired with coffee and tea, and they are also a key ingredient in many dessert recipes, such as pie crusts and tiramisu. Made with wheat flour and a hint of vanilla, Goya Maria Cookies have a long shelf life, making them a convenient pantry staple. Their simplicity and adaptability have made them a favorite in many households in the United States!
28. Lance Sandwich Cookies
Lance is a well-known name in the snack industry and offers a variety of snacks! Known for their Nekot Sandwich Cookies, which come in flavors like peanut butter, lemon crème, and vanilla crème. Each cookie features a creamy filling sandwiched between two crispy cookies, providing a satisfying yet convenient snack. The company uses real ingredients, such as its own homemade peanut butter, ensuring high-quality, delicious products. Lance’s commitment to innovation and quality has helped them maintain a strong presence in the snack market, making their cookies a go-to choice for on-the-go snacking!
29. Walker’s Cookies
Walker’s is instantly recognized for its traditional Scottish shortbread; however, they offer a range of cookies that have been enjoyed worldwide since 1898., and we love them here in the USA! These cookies are made with simple, high-quality ingredients like pure butter, flour, sugar, and a pinch of salt, giving them a rich, buttery flavor. Walker’s shortbread cookies also come in various shapes and flavors, including their classic shortbread fingers, rounds, and festive shapes for holidays. The brand maintains a commitment to tradition and quality, ensuring that each bite of their shortbread delivers the authentic taste of Scotland.
30. Cooper Street Cookies
Cooper Street is a brand that creates delicious and healthy cookies, using clean ingredients and avoiding artificial additives. Their cookies, such as the Blueberry Pomegranate and Chocolate Cherry varieties, are made with whole grains, real fruit, and dark chocolate. These cookies are baked to perfection, offering a crunchy texture and a wholesome taste that appeals to health-conscious consumers. Cooper Street’s commitment to quality and nutrition ensures that its products are tasty and healthy, making them a great choice for a guilt-free snack anytime!
Buy Cookie Brands At Candy Retailer And Save Money Today
So there you have it—the best-selling cookie brands produced and sold in the United States and here at Candy Retailer! As for rank, it’s clear that Nabisco is the #1 cookie producer in the world. We carry all brands and flavors, plus several other notable brands that didn’t make the list, such as Bud’s Best Cookies, Grandma’s, Uncle Als, and Mrs. Fields, to name a few!
Finally, purchasing cookies from Candy Retailer is smart, as we provide unbeatable prices and bulk options! Furthermore, our cookies are stored in a well-maintained, modern facility with temperature and humidity controls to ensure freshness.
Our brick-and-mortar store is located near Cincinnati, and we ship nationwide for convenient online ordering. Try us today and see the difference! Also, be on the lookout for new cookie brands to hit the market, as Hostess Brands looks to sell more than just cakes; they seek to offer cookies and wafers, too!
Thanks for reading. As always, please feel free to share your thoughts on this article in the comment section below; we’d love to hear from you! If chocolate chip cookies are your thing, then you should check out our master list of all the best brands!
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