Last updated 9 months ago | Originally Published: October 3, 2023

Ferrero’s Chicago Center: A New Frontier in Confectionery Research

Ferrero, a global leader in confections, has inaugurated its state-of-the-art Innovation Center in Chicago’s historic Marshall Field and Company Building. This 45,000-square-foot hub is a melting pot of research and development, housing over 150 employees focused on brands like Keebler and Famous Amos.

Alanna Cotton, Ferrero North America’s president, emphasized that the center embodies Ferrero’s unique culture and creativity. “This investment is a cornerstone in our strategy to innovate and grow in the confections and cookies sectors,” she said.

Interestingly, the global chocolate market is projected to reach $128 billion by the end of 2023. Innovation is crucial to meeting consumer demands, which are increasingly leaning towards sustainability and unique flavors. Ferrero’s new facility is well-equipped to tap into these trends, featuring a pilot plant, sensory labs, and consumer testing areas.

The center is an investment in Ferrero’s future and a boost for Chicago’s food and beverage sector. It is expected to generate employment opportunities and contribute to the local economy.

Ferrero’s commitment to sustainability is also evident in the center’s design, which prioritizes energy efficiency and environmental friendliness. This aligns well with the company’s broader goals of sustainable ingredient sourcing and minimizing environmental impact.

In summary, Ferrero’s Innovation Center is set to be a game-changer for both the company and the North American confectionery landscape, offering a blend of tradition and modernity in candy creation.