Last updated 7 months ago | Originally Published: August 29, 2023

Ferrara Candy Co. Unveils Magic Hat Gummies, Timed with Upcoming Wonka Movie

Ferrara Candy Co., a subsidiary of Ferrero Group, is giving the Wonka brand a fresh twist. The company is set to roll out its latest creation, Wonka Magic Hat Gummies, in sync with Warner Bros. Picture’s forthcoming “Wonka” movie, scheduled for a December 15th release.

Greg Guidotti, Ferrara Candy’s CMO, expressed enthusiasm about the product. “Our aim with Magic Hat Gummies is to infuse a sense of wonder and creativity into each bite. As the new ‘Wonka’ movie generates buzz, we’re thrilled to contribute to the excitement with this new candy line,” he said.

The gummies come in a variety of four unique flavors. Each pack will include candies shaped like the famous Wonka Top Hat. The unique flavors will include strawberry-watermelon, raspberry-grape, orange-strawberry, and magic berry!

Consumers can find these gummies in two different sizes. They’ll be available in 4-oz and 8-oz packs, priced between $2 and $4. Starting September 28, the product will hit shelves at national retailers.

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