Last updated 9 months ago | Originally Published: November 20, 2023

Ferrara Candy Company Purchases Iconic Jelly Bean Brand Jelly Belly 

In a remarkable development within the candy industry, Ferrara Candy Company, a prominent figure in the American confection market, has recently announced its decision to acquire the Jelly Belly Candy Company. 

This historic move is poised to combine Jelly Belly’s vast array of over 100 jelly bean flavors and various gourmet confections with Ferrara’s extensive range of sugar candies.

Established in Illinois in 1869, Jelly Belly has been a family-run business for generations, currently overseen by the fourth, fifth, and sixth generations of the Rowland family. The brand gained immense popularity after introducing its Jelly Belly jelly beans in 1976, contributing to its strong global presence in more than 60 countries.

On the other hand, Chicago-based Ferrara boasts a history of over 115 years and is known for producing well-loved brands such as Black Forest, NERDS, SweeTARTS, and Trolli. 

As part of the Ferrero group, Ferrara’s acquisition of Jelly Belly is a strategic step to expand its portfolio and reinforce its position in the market.

Herman Rowland Sr., Chairman of Jelly Belly, expressed optimism about the acquisition, highlighting the shared passion and vision for the candy business between the two companies. 

Lisa Brasher, President and CEO of Jelly Belly, echoed these sentiments, emphasizing the potential for growth and innovation under Ferrara’s umbrella.

Marco Capurso, CEO of Ferrara, also shared his enthusiasm about welcoming Jelly Belly’s unique products and skilled team to their community. 

This acquisition, expected to be finalized by the end of 2023, is seen as a significant milestone in the candy industry, promising exciting developments for both brands.

Lastly, for candy lovers who are eager to explore the vast and continuously expanding range of Jelly Belly jelly beans, this acquisition heralds an era of increased variety and innovation. 

Customers are invited to discover the full spectrum of Jelly Belly’s delightful offerings, assured that Ferrara’s stewardship will nurture and expand the brand’s legacy of quality and creativity​. If you want to learn more about Ferrara Candy brands, click the link we just provided, and don’t forget to comment to let us know your favorite brand.