If you’re hunting for the best pretzel brands in America, you’ve come to the right place! Pretzels are a staple in the snack industry, beloved for their texture and unique flavors, especially original. Here, you’ll find old-time favorites and new classics waiting to be discovered; our list covers everything. At Candy Retailer, we offer a massive range of pretzels, including our own brand, with many flavors worth exploring and trying! That said, if you see something below that you must have, just click it, own it, and make it yours! After the list, we’ll tell you about the history of pretzels and some interesting facts about these snacks, so if you’re into that kind of stuff and that sounds interesting to you, read on or drop down past the brands on our list and learn more about America’s favorite pretzels!
1. Snyder’s of Hanover
Snyder’s of Hanover, established in 1909, is one of America’s oldest and most well-known pretzel brands. Based in Hanover, Pennsylvania, this brand has become a household name for its extensive range of pretzel products, including pretzel pieces, sticks, and sandwiches. Snyder’s of Hanover generates significant revenue, reflecting its dominance in the market. The brand is famous for its traditional baking methods and various flavors, solidifying its reputation as a leading pretzel producer.
2. Rold Gold
Rold Gold, founded in 1917, is another prominent name in the pretzel industry. Currently owned by Frito-Lay, a subsidiary of PepsiCo, Rold Gold has a strong presence in the American snack market. The brand is known for its classic pretzel twists and rods, which have been enjoyed by generations of snack enthusiasts. With significant annual revenue and a history spanning over a century, Rold Gold continues to be a favorite choice for many consumers seeking reliable and tasty pretzel snacks.
3. Candy Retailer
Here at Candy Retailer, we offer a diverse selection of pretzels, including unique flavors and types like peanut butter-filled pretzel nuggets and smoky bacon cheddar pretzel pieces. Our pretzels are available for purchase by the pound and come in convenient resealable containers, ensuring freshness and ease of use. With an extensive range of flavors, we cater to diverse tastes, making it easy for customers to find their favorite snacks. Our commitment to quality and variety sets us apart as a leading provider of pretzels.
4. Benzel’s
Benzel’s Pretzels, established in 1911, is a family-owned company based in Altoona, Pennsylvania. Known for its traditional baking techniques, Benzel’s offers a wide range of pretzel products, including rods, twists, and pretzel sticks. The company has maintained a strong presence in the pretzel market for over a century, emphasizing quality and consistency. Benzel’s Pretzels are available in various sizes and packaging options, catering to both retail and bulk buyers. The brand is renowned for its commitment to producing high-quality pretzels that appeal to a broad audience.
5. Snack Factory
Snack Factory, founded in 2004, revolutionized the pretzel industry with its innovative Pretzel Crisps. Based in Princeton, New Jersey, the brand focuses on creating thin, crunchy pretzel snacks that are perfect for dipping or enjoying on their own. Snack Factory’s Pretzel Crisps come in various flavors, including original, everything, and garlic parmesan, catering to diverse preferences. The brand quickly gained popularity and has become a staple in the snack aisle, known for its unique approach to pretzel snacks and its commitment to quality and flavor.
6. Utz
Utz, founded in 1921, is a well-established snack food brand based in Hanover, Pennsylvania. Utz produces various pretzel products, including rods, sticks, and pretzel bites, and they’re known for their quality and consistency. As one of the largest snack brands in the United States, Utz generates significant revenue and has a strong market presence. The brand is celebrated for its traditional recipes and extensive product range, making it a go-to choice for pretzel enthusiasts nationwide.
7. Grippo’s
Established in 1919, Grippo’s is a regional snack food company based in Cincinnati, Ohio. Known for its variety of snack foods, Grippo’s offers pretzels alongside its famous potato chips and popcorn. The company is renowned for its unique seasoning blends, which extend to its pretzel products. Grippo’s has a loyal customer base in the Midwest, reflecting its longstanding presence and commitment to quality. The brand is a popular choice for those seeking traditional and flavorful snack options.
8. Combos
Combos, introduced in the 1970s, is a brand known for its filled pretzel snacks. Owned by Mars, Inc., Combos combines pretzels with various fillings such as cheese, pizza, and peanut butter, creating a unique snack experience. The brand has a significant market presence and enjoys wide popularity due to its innovative product offerings. Combos are available nationwide and are a favorite among consumers looking for convenient, flavorful snacks that combine the crunch of pretzels with tasty fillings.
9. Pretzel Pete
Established in 1991, Pretzel Pete is a family-owned company based in Lansdale, Pennsylvania. The brand specializes in gourmet pretzel snacks, offering a variety of flavors like honey mustard, garlic and parmesan, and smoky barbecue. Pretzel Pete prides itself on using premium ingredients and innovative seasoning techniques to create unique and flavorful pretzel bites. The company’s products are widely available in specialty food stores and online, making it a popular choice for those seeking high-quality, artisanal pretzel snacks.
10. Kirkland Signature
Kirkland Signature is the private label brand of Costco, one of the largest retail chains in the world. While Kirkland Signature offers a wide range of products, its pretzels are particularly popular for their quality and value. The brand’s pretzel offerings include traditional twists and rods in large, cost-effective packages. Known for maintaining high standards across all its products, Kirkland Signature ensures that its pretzels are a reliable choice for Costco members looking for bulk snack options without compromising on quality.
11. Unique Snacks
Unique Snacks, founded in 1921 and based in Reading, Pennsylvania, is renowned for its innovative pretzel products. The brand is famous for its “Splits” pretzels, which are split and baked for a unique texture and taste. Unique Snacks also offers a variety of other pretzel types, including shells and pretzel rings. Focusing on traditional baking methods and high-quality ingredients, Unique Snacks has carved out a niche in the pretzel market, appealing to consumers who appreciate distinctive and flavorful snack options.
12. Dot’s Homestyle Pretzels
Dot’s Homestyle Pretzels, founded in 2012 by Dorothy “Dot” Henke, is based in Velva, North Dakota. The brand quickly gained popularity for its unique, buttery pretzel twists seasoned with a proprietary blend of spices. Known for their distinct flavor and crunchy texture, Dot’s Homestyle Pretzels have expanded their market reach across the United States. The brand’s rapid growth and strong consumer following highlight its success in the competitive snack industry.
13. Quinn
Quinn, established in 2010, is a mission-driven snack company based in Boulder, Colorado. The brand is known for its commitment to sustainability and transparency, using organic and non-GMO ingredients in its products. Quinn offers a range of pretzel snacks, including classic twists and sticks, often incorporating ancient grains and innovative flavors. The brand emphasizes clean, simple ingredients and eco-friendly practices, appealing to health-conscious consumers and those interested in sustainable snacking options.
14. Lenny & Larry’s
Lenny & Larry’s, founded in 1993, is best known for its protein-packed cookies but also offers a variety of other snacks, including pretzels. Based in Los Angeles, California, the brand focuses on creating nutritious and convenient snacks for active lifestyles. Lenny & Larry’s pretzel products are designed to provide a healthier alternative to traditional snacks, often incorporating added protein and fiber. The brand’s emphasis on health and fitness makes it a popular choice among consumers looking for snacks that align with their dietary goals.
15. Zapp’s
Zapp’s, founded in 1985 and based in Gramercy, Louisiana, is well-known for its distinctive kettle-cooked potato chips. Although primarily recognized for its chips, Zapp’s also offers a range of seasoned pretzel sticks. The brand is celebrated for its bold and unique flavors, such as Voodoo and Cajun Crawtator, which extend to its pretzel products. Zapp’s has a strong regional following and has grown its presence nationwide, offering consumers a taste of New Orleans-inspired snacks.
16. Glutino
Glutino, established in 1983, is a leading brand in the gluten-free food market. Based in Boulder, Colorado, Glutino offers a wide range of gluten-free products, including pretzels. The brand’s pretzel offerings include traditional twists, sticks, and flavored varieties made without gluten-containing ingredients. Glutino focuses on providing high-quality, great-tasting snacks for individuals with gluten sensitivities or those following a gluten-free diet. The brand’s commitment to gluten-free excellence has made it a trusted name among health-conscious consumers.
17. NuGo
NuGo, founded in 2000 and based in Pittsburgh, Pennsylvania, specializes in nutrition bars and snacks designed for health-conscious consumers. The brand’s pretzel products, including pretzel rods and covered pretzels, are known for including high-quality ingredients and additional nutritional benefits. NuGo offers snacks catering to various dietary needs, such as high protein, low sugar, and gluten-free options. The brand’s focus on health and wellness makes it a popular choice among those seeking nutritious snack alternatives.
18. Flipz
Flipz, introduced in 1997, is a popular brand known for its chocolate-covered pretzels. Owned by Pladis Global, Flipz offers a variety of coated pretzels, including milk chocolate, white fudge, and dark chocolate varieties. The brand has become a favorite snack for those looking for a sweet and salty treat. Flipz pretzels are widely available in supermarkets and convenience stores across the United States, making them a convenient option for snack lovers. The brand’s focus on combining classic pretzels with rich coatings has contributed to its widespread popularity.
19. Zachary Pretzels
Zachary Confections, primarily known for its candies and chocolates, also offers a selection of pretzel products. Based in Frankfort, Indiana, Zachary has produced quality confections since 1950. The brand’s pretzel offerings include chocolate-covered pretzels and pretzel rods, combining traditional pretzel crunch with sweet coatings. Zachary Confections has a strong reputation for its high-quality ingredients and attention to detail, ensuring that its pretzels meet the same standards as its other confectionery products. The brand is a trusted name for those seeking a delightful combination of pretzels and chocolate.
Snyder’s of Hanover Is America’s #1 Favorite Pretzel Brand
Snyder’s of Hanover holds the esteemed title of America’s best-selling pretzel brand, leading the market in both sales and popularity! Established in 1909 in Hanover, Pennsylvania, Snyder’s has a rich heritage and has become synonymous with high-quality pretzels. The brand offers various pretzel products, including traditional twists, rods, sticks, and innovative flavored pieces!
Owned by Campbell Soup Company, Snyder’s of Hanover has consistently contributed to robust financial performance, driving significant revenue for the parent company. The brand’s ability to innovate while maintaining its core values of quality and tradition has helped it stay at the forefront of the snack industry. Popular products such as Snyder’s Pretzel Pieces and Pretzel Sandwiches have further bolstered its status, making it a top choice for pretzel lovers across the nation.
The History of Pretzel Brands In America
The history of pretzels dates back to early medieval Europe, with origins believed to be linked to monasteries where monks created them as a reward for children who learned their prayers. These early pretzels were simple dough twisted into the iconic shape we recognize today. As European immigrants settled in America, they brought their culinary traditions, including pretzel recipes, leading to the birth of the pretzel industry in the United States.
In the 19th century, pretzels began to gain popularity in America, particularly in Pennsylvania, which became the heart of the American pretzel industry. German immigrants, known as the Pennsylvania Dutch, played a crucial role in this development. They introduced traditional pretzel recipes and methods, establishing pretzel bakeries that catered to the growing demand. One of the earliest and most notable pretzel brands, Julius Sturgis Pretzel Bakery, was founded in 1861 in Lititz, Pennsylvania, and is recognized as America’s first commercial pretzel bakery.
The 20th century saw the expansion of the pretzel industry with the emergence of iconic brands that would shape the market. Snyder’s of Hanover, founded in 1909, quickly became a household name known for its commitment to quality and innovation. Other significant brands, such as Rold Gold, established in 1917, and Utz, founded in 1921, contributed to the widespread popularity of pretzels across the country. These brands helped transform pretzels from a local specialty to a staple in American snack culture.
Today, the American pretzel industry is characterized by a mix of long-standing heritage brands and innovative newcomers. Companies continue to evolve, introducing new flavors and products to meet changing consumer preferences. The enduring appeal of pretzels and the rich history of American pretzel brands underscore the snack’s lasting legacy in the United States.
Share Your Favorite Pretzel Brands!
We’d love to hear from you! Share your favorite pretzel brands in the comments below, and let us know what makes them special to you! Your recommendations might just help someone discover their next favorite snack.
At Candy Retailer, we offer a massive selection of over 25,000 snack and candy products, including hundreds of pretzel types and flavors! Our robust connections with top-tier distributors ensure our customers always find the best prices and selections. We provide fast, convenient, nationwide shipping and are committed to providing the best customer service in our field. We love our customers and readers, and we’re America’s #1 favorite snack and candy retailer because of you! Together, we are successful, so be sure to join the discussion below in the comments; we’d all love to hear from you!
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