Ritz Crackers is an all-American cracker brand known for its buttery taste and versatile uses. Produced by Nabisco, a subsidiary of Mondelez International, these crackers have become a staple in households across America since their introduction in 1934. Generating over $485 million annually, these numbers only reflect the popularity of this iconic brand we all know and appreciate! This article will provide an overview of the different flavors available, how to buy them for less, and some key information about this brand.

Peanut Butter Crackers

Ritz Peanut Butter Crackers are a classic choice for those who love the rich, creamy taste of peanut butter paired with the signature buttery crispness of Ritz crackers. These crackers are perfect for a quick snack, lunchbox addition, or an easy party appetizer. They come in various package sizes, including single-serve packs, family-sized boxes, and bulk options.

Pairing Suggestions: These crackers pair wonderfully with apple slices for a sweet and salty combo or with a glass of cold milk for a nostalgic treat. Try enjoying them with a light beer or semi-sweet white wine for a more adult twist.

Cheese Crackers

Ritz Cheese Crackers are a savory delight, combining the smooth, tangy cheese flavor with the classic Ritz cracker crunch. These are great for snacking on their own or adding to a cheese board. Available in different package sizes, from individual snack packs to large family boxes, they are perfect for any occasion.

Pairing Suggestions: These crackers are excellent when paired with fresh grapes or slices of crisp pears. They also complement a variety of cheeses such as cheddar, gouda, or brie. Consider a chilled glass of Chardonnay or a hoppy IPA for an ideal beverage pairing.

Buttery-Er Crackers (Limited-Edition)

The Limited Edition Buttery-Er Crackers by Ritz takes the original buttery flavor to a new level, offering an extra-rich taste experience. These crackers are perfect for special gatherings or a treat-yourself moment. Available in standard and family-sized packages, they are a must-try for any Ritz enthusiast.

Pairing Suggestions: Enhance the indulgence by pairing these crackers with creamy brie or camembert cheese. For a sophisticated touch, serve them with smoked salmon or a savory spread like tapenade. They also pair beautifully with a sparkling wine or a smooth bourbon for a luxurious snacking experience.

Original Crackers

Ritz Original Crackers are the quintessential snack, known for their buttery, flaky texture and versatile flavor. These iconic crackers are perfect for any occasion, whether it’s a quick snack, a party platter, or an accompaniment to your favorite dishes. They are available in various package sizes, including single-serve sleeves, standard boxes, and bulk packs.

Pairing Suggestions: Original Ritz Crackers pair wonderfully with almost any type of cheese, such as sharp cheddar, creamy brie, or tangy blue cheese. They also complement spreads like hummus or pimento cheese. Consider a crisp Sauvignon Blanc or a light lager for a beverage pairing.

Roasted Vegetable Crackers

Ritz Roasted Vegetable Crackers is a flavorful twist on the classic, featuring a medley of roasted vegetable flavors. These crackers add a wholesome, savory touch to your snack options and are available in sizes ranging from individual packs to family-sized boxes.

Pairing Suggestions: These crackers are delicious with a fresh vegetable dip, like spinach, artichoke, or roasted red pepper hummus. They also pair well with mild cheeses such as mozzarella or Monterey Jack. For a drink pairing, try them with a light, refreshing beer or a dry rosé.

Honey Wheat Crackers

Ritz Honey Wheat Crackers offer a delightful blend of whole wheat goodness and a touch of honey sweetness. These crackers are a great choice for a more wholesome snack and come in various package sizes, from small snack packs to larger family boxes.

Pairing Suggestions: Enjoy honey wheat crackers with creamy cheeses like goat cheese or ricotta for a balanced flavor combination. They also taste great with a dollop of fruit preserves or a spread of almond butter. Consider pairing them with a glass of Pinot Grigio or a mild wheat beer.

Garlic Butter Crackers

Ritz Garlic Butter Crackers bring a rich, savory flavor to the classic Ritz cracker. Infused with the taste of garlic and butter, these crackers are perfect for adding a burst of flavor to your snack time or party platter. They are available in several package sizes, including standard boxes and larger family packs.

Pairing Suggestions: These crackers pair beautifully with robust cheeses like aged gouda or parmesan. They are also great with herbed cream cheese or a spicy salsa. Consider a full-bodied red wine such as Cabernet Sauvignon or a hearty stout beer for a beverage pairing.

Everything Crackers

Ritz Everything Crackers are packed with the bold flavors of an everything bagel, including poppy seeds, sesame seeds, garlic, and onion. These crackers are a versatile and flavorful addition to your snack repertoire and come in various package sizes, from individual packs to bulk boxes.

Pairing Suggestions: Pair Everything Crackers with a smooth cream cheese spread or a slice of smoked salmon for a gourmet touch. They also go well with sharp cheeses like cheddar or gouda. For drinks, try them with a crisp pilsner or a light, aromatic white wine like Riesling.

Hint of Salt Crackers

Ritz Hint of Salt Crackers offers a lighter, lower-sodium option without compromising on the classic Ritz flavor. These crackers are perfect for those who prefer a less salty snack and are available in multiple package sizes, including single-serve packs and family boxes.

Pairing Suggestions: These crackers are excellent with mild cheeses like fresh mozzarella or havarti. They also complement light spreads like guacamole or tzatziki. For a refreshing drink pairing, consider a glass of sparkling water with a twist of lemon or a mild, fruity white wine like Pinot Grigio.

Baked Whole Wheat Crackers

Ritz Baked Whole Wheat Crackers offer a wholesome alternative to the classic Ritz. Made with real whole wheat for added nutrition, these crackers have a rich, nutty flavor and a satisfying crunch, making them a great choice for health-conscious snackers. They are available in various package sizes, from individual packs to large family boxes.

Pairing Suggestions: These crackers pair well with various healthy toppings like fresh avocado slices or hummus. They also complement mild cheeses such as Swiss or gouda. Consider a light, crisp white wine like Sauvignon Blanc or a refreshing iced tea for a drink pairing.

Cream Cheese Crackers

Ritz Cream Cheese Crackers combine cream cheese’s smooth, tangy flavor with the classic buttery Ritz cracker. They are perfect for a delicious and easy snack that feels indulgent without much effort. They are available in different package sizes, including snack packs and larger boxes.

Pairing Suggestions: For a refreshing snack, enjoy these crackers with sliced cucumbers or cherry tomatoes. They also go well with smoked salmon or a drizzle of honey. For beverages, pair them with sparkling wine or a mild, fruity rosé.

Cream Cheese & Onion Crisp & Thins

Ritz Cream Cheese & Onion Crisp & Thins is a lighter, crispier version of the traditional Ritz cracker infused with the savory flavors of cream cheese and onion. These oven-baked snacks are perfect for pairing with various dishes or enjoying themselves. They are available in sizes from single-serve packs to family boxes.

Pairing Suggestions: These Crisp & Thins are great with hearty soups like tomato bisque or chicken noodle, making them a perfect companion to a sandwich. They also pair well with tangy dips like ranch or onion dip. Consider a light beer like a pilsner or a refreshing lemonade for a drink pairing.

Salt & Vinegar Crisp & Thins

Ritz Salt & Vinegar Crisp & Thins offer a tangy and savory flavor that packs a punch with every bite. These thin, crispy snacks are oven-baked, providing a lighter option for your snacking needs. They come in various package sizes, from individual packs to larger family boxes.

Pairing Suggestions: These Crisp & Thins are perfect on their own or paired with a hearty soup like clam chowder or a spicy chili. They also make a great side to a turkey and avocado sandwich or even as a crunchy topping for a Caesar salad. For drinks, try a crisp lager or a tangy cider.

Ranch Toasted Chips

Ritz Ranch Toasted Chips combine the classic buttery Ritz flavor with the ranch’s creamy, herbaceous taste. These chips are oven-toasted for a satisfying crunch and are available in several package sizes, from snack packs to larger family bags.

Pairing Suggestions: These chips pair wonderfully with various foods, including tomato soup, grilled chicken sandwiches, or even as a side with pizza. They are also great with vegetable dips or guacamole. Consider a cold, pale ale or a refreshing iced tea for beverages.

Everything Toasted Chips

Ritz Everything Toasted Chips are infused with the bold flavors of an everything bagel, including garlic, onion, poppy seeds, and sesame seeds. These chips are toasted to perfection, offering a flavorful and crunchy snack. They come in sizes ranging from individual packs to large family bags.

Pairing Suggestions: Enjoy these chips with a classic tomato soup or as a crunchy side to a ham and cheese sandwich. They also make an excellent pairing with a Margarita pizza or as a base for loaded nachos. Try them with a glass of Zinfandel or a hoppy IPA for drinks.

Honey BBQ Toasted Chips

Ritz Honey BBQ Toasted Chips offer a delightful blend of sweet and smoky flavors, perfect for those who love a bit of barbecue flair in their snacks. These chips are oven-toasted for a satisfying crunch and come in various package sizes, from snack packs to family bags.

Pairing Suggestions: These chips pair excellently with a bowl of creamy coleslaw or as a side to a pulled pork sandwich. They also complement grilled chicken wraps or can be enjoyed as a standalone snack. Consider a smooth, amber ale or a fruity, chilled rosé for beverages.

Sweet Habanero Toasted Chips

Ritz Sweet Habanero Toasted Chips provide a spicy kick with a touch of sweetness, perfect for adventurous snackers. These chips are toasted to perfection, offering a bold and flavorful crunch. They are available in different package sizes, from single-serve packs to larger family bags.

Pairing Suggestions: These chips are great with a cool, creamy ranch dip or a spicy black bean soup. They also make a flavorful side to grilled fish tacos or a topping for a spicy chili. Try them with a crisp, refreshing lager or a tangy margarita for drinks.

Original Toasted Chips

Ritz Original Toasted Chips are a versatile and classic option. They provide the familiar buttery Ritz flavor in a toasted, crispy form. These chips are perfect for various occasions and come in sizes ranging from individual packs to family-sized bags.

Pairing Suggestions: These chips pair well with almost anything, from a hearty bowl of chicken noodle soup to a classic BLT sandwich. They also make a great accompaniment to pizza or can be enjoyed with a simple cheese spread. Consider a light, crisp white wine like Pinot Grigio or a refreshing iced lemonade for beverages.

Sour Cream & Onion Toasted Chips

Ritz Sour Cream & Onion Toasted Chips combine the tangy flavor of sour cream with the savory taste of onion, all in a crispy, toasted chip. These chips are perfect for adding a flavorful crunch to your snack time and are available in various package sizes, from individual packs to family-sized bags.

Pairing Suggestions: These chips are excellent with a hearty potato soup or as a side to a turkey and cheese sandwich. They also pair well with a fresh garden salad or can be enjoyed with a simple ranch dip. Try them with a light, crisp pilsner or refreshing sparkling water for beverages.

Cheddar Toasted Chips

Ritz Cheddar Toasted Chips are packed with the rich, tangy flavor of cheddar cheese in a crunchy, toasted chip. These chips are ideal for cheese lovers looking for a savory snack and come in different package sizes, from snack packs to larger family bags.

Pairing Suggestions: These chips are great alongside a creamy tomato soup or as a side to a classic ham and cheese sandwich. They also pair well with apple slices or a tangy mustard dip. Consider a smooth, malty ale or a robust, fruity red wine like Merlot for drinks.

Veggie Toasted Chips

Ritz Veggie Toasted Chips offer a wholesome snack option with the flavors of garden vegetables baked into each chip. These chips are perfect for those looking for a nutritious and tasty snack and are available in various package sizes, from single-serve packs to family bags.

Pairing Suggestions: These chips pair wonderfully with a light vegetable soup or as a side to a grilled chicken sandwich. They also complement a creamy hummus dip or a fresh guacamole. For beverages, try them with a crisp white wine like Sauvignon Blanc or a refreshing iced green tea.

Ritz Crackers Current Market Statistics and Insights

Ritz Crackers continues to dominate the snack industry, appealing to a wide audience with its classic and innovative flavors. This brand is currently owned by Mondelez International and produced by Nabisco. Here’s a look at some current statistics and insights into the brand’s market presence.

  • Annual Revenue: Ritz Crackers generates approximately $485 million in revenue annually, showcasing their significant market impact​.
  • Household Penetration: Ritz Crackers can be found in one out of three households in the United States, indicating their widespread popularity​.
  • Production Volume: Mondelez International produces millions of Ritz Crackers annually to meet global demand​.
  • Market Share: Ritz holds a substantial share of the cracker market, contributing to the overall growth of the snack food segment​​.
  • Consumer Preference: Ritz Crackers are often chosen for their versatility, with many consumers using them for snacking, as part of meals, or in recipes​​.
  • Product Variety: The brand offers a wide range of flavors and product formats, including Original, Cheese, and Toasted Chips, catering to diverse consumer preferences.
  • Global Reach: Ritz Crackers are popular in the U.S. and have a strong presence in international markets, contributing to the global snack food industry.

Ritz Crackers continues to innovate and expand its product line to keep up with consumer trends and preferences. Its extensive flavor offerings and convenient packaging make it a staple in many households. The brand’s ability to maintain a strong market presence and adapt to changing consumer needs ensures its ongoing success in the competitive snack food industry.

The History of Ritz Crackers

Ritz Crackers were introduced in 1934 by the National Biscuit Company, now known as Nabisco, during the Great Depression. The goal was to create a high-quality, affordable snack to lift spirits during difficult times. The brand quickly became a hit due to its buttery flavor, crispy texture, and versatile use, making it a staple in American households.

Over the decades, Ritz has expanded its product line to include various flavors and forms, such as Ritz Bits and Ritz Toasted Chips. This diversification helped the brand maintain its relevance and appeal to a broader audience. Ritz’s ability to innovate while staying true to its classic taste has been a key factor in its enduring success.

In the late 20th century, Nabisco merged with Kraft Foods, which later became part of Mondelez International. This change in ownership allowed Ritz to benefit from increased resources and global reach. Today, Ritz Crackers are enjoyed by consumers worldwide, reflecting the brand’s universal appeal and adaptability to different markets.

Ritz Crackers are a favorite snack, thanks to their consistent quality and the introduction of new, exciting flavors. The brand’s commitment to providing delicious, high-quality products has solidified its place in snack food history, making Ritz a name that consumers trust and love.

Image Source/ 1947 Advertisement Published by The Saturday Evening Post

Join the Conversation

We invite you to browse our extensive line of Ritz Crackers here at Candy Retailer. Explore the wide range of flavors we offer and discover new favorites! We would also love to hear from you about your favorite Ritz flavor and what you enjoy pairing it with! As the author of this article, I personally love Garlic Butter Ritz Crackers paired with Campbell’s Tomato Soup and a Grilled Cheese Sandwich with a glass of grape juice! What about you? Let us know in the comments below; we’re excited to hear from you! 

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