Last updated 7 months ago | Originally Published: June 22, 2024
Selecting the best Mars candy brands can be challenging, given the current variety! Mars has a long history of producing popular and beloved candies that billions of people cherish worldwide. In this list, we have compiled all the current brands mentioned, which are easily accessible here at Candy Retailer. This makes it convenient to purchase your favorites and maybe even some new brands you haven’t tried yet or heard of; we have them all. So, if you see something you must have, just scoop it up and make it yours; you deserve it.
3 Musketeers
The 3 Musketeers chocolate bar, introduced in 1932, is known for its light and fluffy whipped nougat center covered in milk chocolate. Originally featuring three flavors—strawberry, vanilla, and chocolate—it switched to all chocolate in 1945. As a product of Mars Wrigley, it remains a popular choice for those seeking a lighter chocolate treat. Click below to discover all our flavors and package options here at Candy Retailer.
5 Gum
Launched by Wrigley in 2007, 5 Gum is designed to appeal to teens and young adults with its sleek packaging and bold flavors. The brand quickly became a favorite due to its unique marketing and long-lasting taste. With flavors like Spearmint Rain and Peppermint Cobalt, 5 Gum maintains a strong market presence. Click below to discover all our flavors and package options here at Candy Retailer.
Altoids
Altoids are known for their strong mint flavor and have existed since the 18th century. Acquired by Mars Wrigley in 2005, these “Curiously Strong Mints” continue to be a staple in the breath freshener market. Altoids are available in various flavors and are favored for their intensity. Click below to discover all our flavors and package options here at Candy Retailer.
American Heritage Chocolate
American Heritage Chocolate, developed by Mars Wrigley in 2006, is inspired by 18th-century recipes and made with natural ingredients, including spices like vanilla and cinnamon. This artisanal chocolate brand focuses on the historical significance of chocolate and aims to educate consumers about its rich heritage. American Heritage Chocolate products enhance flavors in baking and cooking. Click below to discover all our flavors and package options here at Candy Retailer.
Balisto
Balisto, a brand under Mars Wrigley, is known for its healthy snack bars, which combine whole grains, nuts, and dried fruits with a layer of chocolate. Originally launched in Europe, Balisto bars have gained popularity for their wholesome ingredients and satisfying taste. They are often marketed as a nutritious option for on-the-go snacking. Click below to discover all our flavors and package options here at Candy Retailer.
Big Red
Big Red chewing gum, a product of Wrigley, has been a favorite since its introduction in 1975. Known for its distinctive cinnamon flavor, Big Red offers a bold and long-lasting taste experience. It remains a popular choice among cinnamon gum enthusiasts and is a strong performer in the gum market. Click below to discover all our flavors and package options here at Candy Retailer.
Bounty
Bounty, introduced by Mars in 1951, is renowned for its unique combination of a coconut-filled center enveloped in milk chocolate. This bar stands out for its tropical taste and texture, making it a favorite in many countries. Despite some controversy regarding its inclusion in celebration tubs, Bounty remains a beloved choice for coconut and chocolate enthusiasts. Click below to discover all our flavors and package options here at Candy Retailer.
Celebrations
Celebrations, launched by Mars in 1997, offers a mix of miniature versions of popular Mars brands like Snickers, Milky Way, and Bounty. These assortments are particularly popular during holidays and special occasions due to their variety and convenience. Celebrations have been a staple in many households, providing a little something for everyone. Click below to discover all our flavors and package options here at Candy Retailer.
Doublemint
Introduced in 1914, Wrigley’s Doublemint is renowned for its long-lasting mint flavor, making it a global favorite. Its slogan, “Double Your Pleasure, Double Your Fun,” highlights its refreshing and enjoyable taste. As one of Wrigley’s flagship products, Doublemint has maintained a strong market presence and continues to appeal to consumers of all ages. Click below to discover all our flavors and package options here at Candy Retailer.
Dove Chocolate
A premium brand under Mars Wrigley, Dove Chocolate is celebrated for its smooth texture and rich flavor. Originally introduced in 1939, Dove offers a variety of products, including chocolate bars, bites, and ice creams. It continues to be a favorite for chocolate lovers seeking a luxurious treat. Click below to discover all our flavors and package options here at Candy Retailer.
Eclipse
Launched by Wrigley, Eclipse gum is celebrated for its strong, long-lasting flavor and innovative packaging. Its car cup container offers convenient access during commutes, making Eclipse a reliable choice for freshening breath on the go. Click below to discover all our flavors and package options here at Candy Retailer.
Ethel M. Chocolates
Founded in 1981 by Forrest Mars Sr., Ethel M. Chocolates is a premium brand under Mars Wrigley, known for its small-batch, gourmet chocolates made in Henderson, Nevada. The brand offers a variety of artisanal chocolates, including truffles, caramels, and seasonal collections. Ethel M. Chocolates emphasizes quality and freshness, with many ingredients sourced locally. Click below to discover all our flavors and package options here at Candy Retailer.
Extra Gum
Extra, introduced by Wrigley in 1984, was one of the first sugar-free gums to use NutraSweet. Known for its long-lasting flavor and variety of options, Extra includes peppermint, spearmint, and cinnamon flavors. It has gained a reputation for being a refreshing and convenient choice for freshening breath. Click below to discover all our flavors and package options here at Candy Retailer.
Galaxy
Under Mars Wrigley, Galaxy Chocolate, also known as Dove in the US, is celebrated for its smooth, creamy texture and rich taste. Launched in the 1960s, Galaxy has grown to become one of the UK’s leading chocolate brands, offering a range of products, including bars, bites, and seasonal items. Click below to discover all our flavors and package options here at Candy Retailer.
Hubba Bubba Bubble Gum
Introduced by Wrigley in the late 1970s, Hubba Bubba is famous for its soft texture and excellent bubble-blowing capabilities. The gum comes in various fun flavors, like original, strawberry, and grape. It is a favorite among children and adults for its nostalgic appeal and playful nature. Click below to discover all our flavors and package options here at Candy Retailer.
Juicy Fruit Gum
Introduced by Wrigley in 1893, Juicy Fruit gum has been a beloved product for over a century. It continues to be popular worldwide and is known for its distinctive fruit flavor, which combines hints of lemon, orange, pineapple, and banana. Juicy Fruit is available in regular and sugar-free varieties and remains a staple in the chewing gum market. Click below to discover all our flavors and package options here at Candy Retailer.
Life Savers
Life Savers, launched in 1912, is renowned for its distinctive ring-shaped candies and various flavors. Owned by Mars Wrigley, Life Savers offers both fruity confections and refreshing mints, making it a versatile brand loved by many. The brand’s iconic flavors include Wint-O-Green, Pep-O-Mint, and a variety of fruit flavors. Click below to discover all our flavors and package options here at Candy Retailer.
M&M’s
M&M’s, introduced by Mars in 1941, are iconic chocolate candies known for their colorful candy shells and various flavors. Available in numerous variants, including peanut, almond, pretzel, and seasonal flavors, M&M’s have become a global favorite. The brand continues to innovate with new products and collaborations. Click below to discover all our flavors and package options here at Candy Retailer.
Maltesers
First sold in 1937, Maltesers is a popular chocolate confectionery brand under Mars known for its unique combination of a crispy malted milk center and a smooth milk chocolate coating. Maltesers have become a favorite in the UK and globally, with new product variations and marketing campaigns continually refreshing the brand. Each piece contains fewer than 11 calories, making it a lighter chocolate option. Click below to discover all our flavors and package options here at Candy Retailer.
Mars Chocolate
The Chocolate, part of Mars Inc., includes a wide range of popular products, such as Mars bars, which were first introduced in 1932. Known for their nougat, caramel, and milk chocolate combination, Mars bars have been a staple in the confectionery market for decades. The brand continues to innovate with various product lines and seasonal offerings. Click below to discover all our flavors and package options here at Candy Retailer.
Milky Way Bar
Introduced by Mars in 1923, the Milky Way bar features a nougat center topped with caramel and coated in milk chocolate. It was the first filled chocolate bar and has remained a favorite for its rich and satisfying taste. The brand has expanded to include variations such as the Midnight and Simply Caramel bars. Click below to discover all our flavors and package options here at Candy Retailer.
Orbit
Introduced by Wrigley in 1944, Orbit gum is well-known for its fresh and long-lasting flavors, offering a range of mint and fruit options. As a leading brand under Mars Wrigley, Orbit emphasizes oral health benefits, such as reducing plaque and whitening teeth. The brand recently launched a new platform, “Chew You Good,” to enhance its market presence and appeal to younger demographics. Click below to discover all our flavors and package options here at Candy Retailer.
Skittles
Introduced by Mars in 1974, Skittles are colorful, fruit-flavored candies that have become a global favorite. Known for their slogan “Taste the Rainbow,” Skittles offers many flavors and seasonal editions. The brand has consistently been a top performer in the confectionery market, appealing to both children and adults. Click below to discover all our flavors and package options here at Candy Retailer.
Snickers
Snickers, introduced by Mars in 1930, is one of the world’s best-selling candy bars. It features a combination of nougat, caramel, and peanuts, all covered in milk chocolate. Known for its satisfying taste and substantial size, Snickers remains a favorite snack for many. The brand has also expanded to include various product lines, such as Snickers Almond and Snickers Protein. Click below to discover all our flavors and package options here at Candy Retailer.
Starbursts
Starburst, originally known as Opal Fruits, was introduced in the UK in 1960 and rebranded for the US market in 1967. Known for its vibrant, juicy flavors and chewy texture, Starburst offers a variety of flavors, including Original, Tropical, Sour, and more. The brand continues to innovate with seasonal and limited-edition varieties, maintaining its popularity among candy lovers. Click below to discover all our flavors and package options here at Candy Retailer.
Twix
Introduced by Mars in 1967, Twix is a chocolate bar featuring a biscuit base topped with caramel and coated in milk chocolate. It comes in various flavors and sizes, including peanut butter, cookies and cream, and seasonal editions. Twix has consistently been a favorite for its unique texture and delicious combination of ingredients. Click below to discover all our flavors and package options here at Candy Retailer.
Winterfresh
Launched by Wrigley in 1994, Winterfresh gum is known for its unique and refreshing wintergreen flavor. It was designed to offer long-lasting freshness and has become a popular choice among those looking for a cool and invigorating chewing experience. Winterfresh continues to be a staple in Wrigley’s gum lineup. Click below to discover all our flavors and package options here at Candy Retailer.
Spearmint
Wrigley’s Spearmint gum, first introduced in 1893, is among the oldest and most iconic gum brands. Known for its smooth and refreshing spearmint flavor, it has remained a favorite for over a century. The brand continues to be celebrated for its classic taste and ability to provide fresh breath. Click below to discover all our flavors and package options here at Candy Retailer.
M&M’s are the Best Mars Candy Brand Worldwide
M&M’s is the top-performing brand in the Mars portfolio. Annual U.S. sales reached nearly $1.3 Billion in 2023, making it the country’s leading chocolate brand. Globally, M&M’s significantly contributed to Mars Inc.’s overall confectionery revenue, which totaled around $22 Billion in 2023. This level of financial success underscores M&M’s dominance in the confectionery market and its widespread consumer appeal.
The brand’s popularity extends beyond the U.S., with a strong presence in over 100 countries. M&M’s innovative marketing strategies, such as the “Great Color Quest” and partnerships with major global events like the Olympics, have solidified its status as a cultural icon. These efforts have driven sales and ensured M&M’s remains relevant and engaging to consumers worldwide.
M&M’s has received numerous accolades for its marketing excellence, including being named the “Official Candy of the New Millennium.” The brand’s ability to innovate with new flavors and personalized products, along with its experiential retail stores like M&M’s World, demonstrates its commitment to staying at the forefront of the confectionery industry. M&M’s blend of strong sales performance, global popularity, and marketing innovation makes it the best Mars candy brand worldwide!
The History of Mars Candy Brand
Mars, Incorporated began in 1911 when Frank C. Mars started making and selling buttercream candies from his kitchen in Tacoma, Washington. The company saw significant growth with the introduction of the Milky Way bar in 1923, followed by other iconic products like Snickers and 3 Musketeers. By 1941, Mars had introduced M&M’s, becoming one of the most successful and beloved candy brands worldwide.
The expansion of Mars from a single candy brand to a global conglomerate involved strategic acquisitions and diversification. In 1930, the company launched Snickers, named after the Mars family’s favorite horse. The 2008 acquisition of Wrigley for $23 Billion was a pivotal move, bringing popular gum brands like Orbit, Extra, and Juicy Fruit under the Mars umbrella. This acquisition significantly boosted Mars’ product portfolio and market presence.
Today, Mars is a leading maker of over 30 candy brands, including all the top brands we mentioned above in our list. The company’s success is built on continuous innovation, strategic acquisitions, and a commitment to quality. Mars also expanded beyond confectionery into pet care, food, and drinks, making it a diverse and resilient industry leader. This evolution from a small candy maker to a global powerhouse highlights Mars’ strategic vision and adaptability in a competitive market.
Share Your Thoughts and Experiences
We hope you found our overview of the best Mars candy brands both informative and enjoyable. Do you have a favorite Mars candy that we didn’t feature, or have you tried any of the products on our list? We’d love to hear from you! Drop a comment below and share your experiences. Your feedback helps us and our community discover new favorites and avoid pitfalls. Lastly, all these brands are available here at Candy Retailer, so if you see something that catches your interest, grab some and own the moment.
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