Last updated 3 months ago | Originally Published: August 20, 2023
For those who appreciate the wine and cheese experience, the Club x Butter Chardonnay Minis have arrived, and they’re worth the try! This limited-time offering combines Club Crackers’ signature buttery taste with the rich essence of JaM Cellars’ Butter Chardonnay.
Carrie Foose, the Brand Marketing Director at Kellogg’s Crackers, hails this collaboration as a “culinary triumph.” She notes, “Club Crackers aims to enhance social moments, and JaM Cellars resonates with this ethos, producing wines that make ordinary moments special. This shared vision birthed these wine-touched crackers after rigorous R&D.”
Indeed, these crackers are more than just a snack; they’re an experience. While they retain the lightness Club Crackers is renowned for, they’re elevated with Butter Chardonnay’s aromatic notes. Every bite reveals layers of citrus, oak, and toasted wheat, culminating in a buttery crescendo with a hint of citrus zest.
For a premium experience, the ‘Gourmet Butter Package’ is available. This exclusive set comprises the Club x Butter Chardonnay Minis, ButterCans in 250mL servings, and a chic insulated tote. As Foose puts it, “These crackers are adaptable. Perfect for a gourmet spread or as a solo treat with wine.”
There’s more in store. A grand giveaway by Club Crackers and JaM Cellars offers a dreamy Napa Valley weekend. The top prize? A two-day retreat at the JaM Cellars Wine & Music Studio for the winner and three companions, complete with an elite wine tasting and a reserved spot at a live JaMSession. Additionally, ten other winners will get the limited crackers and a Butter Chardonnay gift card worth $100.
Lastly, the Butter Club Retreat sweepstakes are designed to immerse participants in the world of wine. “Our wine-touched crackers are meant to inspire memorable gatherings,” shares Foose. Stay updated on this collaboration by following @clubcrackersus and @jamcellars on social channels.
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