Jelly beans hold a significant cultural role in the US, particularly during holidays like Easter, where they symbolize renewal and tradition. Their egg-like shape aligns with springtime themes, making them a central component of Easter baskets and egg hunts. Widely sought after for their vibrant colors and diverse flavors, the best jelly beans are chosen by brand and quality. Seasonal marketing and longstanding traditions have cemented their popularity, with brands competing to offer unique flavors and package options. All in all, jelly beans are deeply tied to holiday traditions, family gatherings, and celebrations. That said, here are the top brands to consider the next time you need some of these special little candies to set the vibe! 

1. Jelly Belly Jelly Beans

Jelly Belly is a world-renowned jelly bean brand offering over 100 flavors, including unique options like Buttered Popcorn and Toasted Marshmallow. Originating in California, Jelly Belly introduced its signature beans in 1976. In 2024, Ferrara Candy Company acquired the brand, integrating it into their confectionery lineup. Jelly Belly is known for its high-quality ingredients and innovative packaging options, catering to diverse tastes. Despite the closure of its iconic North Chicago plant, Jelly Belly continues to produce its famous beans, maintaining its position as a market leader.

2. Brach’s Jelly Beans

Established in 1904, Brach’s is celebrated for its seasonal offerings, particularly its jelly beans. Known for limited-edition holiday flavors, Brach’s introduces varieties such as Easter Brunch Jelly Beans during springtime. These special editions feature unique tastes like Blueberry Maple Pancake and Chocolate Glazed Donut. Brach’s jelly beans are available year-round and are popular for candy lovers. Under the ownership of Ferrara Candy Company, Brach’s continues to innovate while maintaining its status as a top choice for seasonal and traditional jelly bean shoppers.

3. Candy Retailer Jelly Beans

Candy Retailer Jelly Beans come packaged in jars or resealable bags, ensuring freshness and convenience. Sold by the pound, they offer a variety of classic and seasonal flavors, making them perfect for any occasion. As an exclusive in-store brand, these jelly beans are made with love to meet high-quality standards. Available year-round, they are a go-to option for bulk purchases at competitive prices. Established in 2011, Candy Retailer focuses on providing value and freshness, catering to candy lovers and holiday shoppers alike. Made in the USA. 

4. Canel’s Jelly Beans

Canel’s Jelly Beans are a favorite choice for year-round enjoyment and holiday celebrations. Known for their vibrant colors and diverse flavors, these jelly beans are commonly sold in 1-pound resealable bags—their popularity peaks during Easter, when they are featured in candy baskets and egg hunts. Canel’s delivers consistency in quality and freshness, appealing to those seeking classic, flavorful jelly beans for festive occasions or everyday snacking. Widely accessible, they remain a top pick for jelly bean lovers across seasons.

5. Dare Candy Jelly Beans

Dare Candy Co. is a Canadian company known for its Real Juicee Jelly Beans, which are made with real fruit juice and are available in flavors like strawberry, cherry, grape, lemon, lime, orange, pineapple, and licorice. These jelly beans are fat-free, gluten-free, and gelatin-free. Popular during holidays such as Christmas and Easter, they’re available year-round and can be purchased in bulk by the pound at retailers like Candy Retailer, ensuring freshness and convenience for consumers nationwide.

6. Harry Potter Jelly Beans

Jelly Belly’s Harry Potter Bertie Bott’s Every Flavor Beans features traditional and unconventional flavors, including options like marshmallow, tutti-frutti, grass, soap, and earwax. This assortment offers a unique tasting experience, appealing to the more daring, adventurous consumer. Packaged to resemble those from the Harry Potter series, these jelly beans are popular among fans and available at several US retailers, including Candy Retailer! Overall, they add an element of surprise and fun to candy selections, especially during themed events and holidays; they’re definitely worth the experience! 

7. Just Born Jelly Beans

Just Born is a family-owned confectionery company established in 1923 that produces a variety of jelly beans under its brand and the Teenee Beanee line. These jelly beans are available in flavors such as Original Fruit, Spice, and Licorice, catering to diverse consumer preferences. They are kosher, gluten-free, and fat-free, appealing to various dietary needs. Just Born jelly beans are popular during holidays like Easter but are available year-round. They can be purchased in bulk, often sold by the pound in resealable bags, ensuring freshness and convenience for consumers.

8. Sunrise Jelly Beans

Sunrise Confections offers an assortment of jelly beans in flavors including lemon, lime, orange, cherry, strawberry, grape, pineapple, and licorice. These soft-panned, bean-shaped candies are crafted to provide a delightful taste experience. Packaged in resealable bags and sold by the pound, Sunrise jelly beans maintain freshness and are convenient for consumers. They’re popular during holidays such as Easter but are available throughout the year, making them suitable for various occasions and everyday enjoyment.

9. Warheads Sour Jelly Beans

Warheads Sour Jelly Beans offer a tangy twist on the classic candy, featuring a sour shell with a sweet center. Available in flavors like blue raspberry, lemon, apple, cherry, orange, and watermelon, they provide a bold taste experience. These jelly beans are packaged in various sizes, including 4-ounce theater boxes and 5-ounce bags, making them convenient for sharing or individual enjoyment. Popular during holidays such as Easter, Warheads Sour Jelly Beans are also available year-round, appealing to those who enjoy intensely flavored candies.

10. Starburst Jelly Beans

Starburst Jelly Beans capture the bold fruit flavors the brand is known for. These jelly beans are vibrant and flavorful and are available in classic varieties such as strawberry, cherry, orange, green apple, grape, and lemon. They’re also sold in resealable bags and by the pound, ensuring freshness and convenience. Popular during Easter but available year-round, Starburst Jelly Beans are widely enjoyed in candy dishes, egg hunts, and holiday celebrations. Their availability year-round makes them versatile for any occasion, ensuring their popularity regardless of the season! 

What’s Your Favorite Jelly Bean Brand?

We’ve covered some of the most popular jelly bean brands, but now it’s your turn to share your favorites! Let us know which jelly beans you love most, your favorite flavors, or what special memories are tied to this iconic candy. Your suggestions might inspire others to explore new brands or revisit a nostalgic favorite. Join the discussion, and as a thank-you for participating, we’ll send you a 10% discount code to use on any candy or snack purchase in our store!

About Candy Retailer

Based in Newport, Kentucky, Candy Retailer is a trusted source of jelly beans and thousands of other candies! We carry an extensive selection from top brands, including Jelly Belly and Brach’s, along with seasonal and bulk options. All products are stored in a temperature-controlled facility to ensure optimal freshness and quality. Our competitive pricing and convenient online ordering make it easy to enjoy your favorite treats. Follow us on Facebook for exclusive offers and the latest updates on new products.

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