Last updated 1 day ago | Originally Published: April 1, 2025
To determine the best chewing gum according to most Americans, we used common sense backed by facts. As your author, I researched this topic, compared my findings to our in-store data, and emailed 150,000 Candy Retailer customers asking them their favorite chewing gum, of which 57,987 responded. Based on the responses we received, it unquestionably matched our data, including our research conducted on this specific topic.
Plus, I have nearly a decade of experience in food journalism, especially in snacks and candy! Not to mention, I’ve been chewing gum for over 35 years, so I’m pretty experienced and up-to-date with the latest trends in terms of what’s hot and what’s not. However, our rankings here at Candy Retailer are fact-based and fact-checked, not opinionated; although I may include my two cents from time to time, but that’s only because we all have our own opinions!
In other words, we keep it real. We understand and respect everyone’s opinion. In fact, everyone reading this list would disagree with our rankings if we only based them on opinions. I wouldn’t agree with it either, as my favorite chewing gum wasn’t #1, as I would rank Ice Breakers Gum the #1 gum brand; now, how many of you would disagree with that? Exactly. Not to mention, ranking it #1 would be a lie from a fact-based perspective, which is how we rank the best here at Candy Retailer!
Chewing Gum Market Context
The chewing gum market in the US saw retail sales of nearly $3.6 billion in 2024, which is impressively up compared to $2.6 billion in 2021. Mars Wrigley and Perfetti Van Melle are key players, with brands like Wrigley’s and Trident leading due to innovation in sugar-free and options. Several other reports back these claims as well, including Snack & Bakery. Our list combines a mix of sugar-free brands and sugar-based chewing gum brands (not bubble gum), and we’ll let you know who is who in the brand overviews listed below.
- Mars Wrigley: 23,788 Votes
- Perfetti Van Melle: 7,284 Votes
- Hershey’s: 6,439 Votes
- Rev Gum: 5,073 Votes
- Pur Gum: 4,892 Votes
- Simply Gum: 3,615 Votes
- Gerrit J. Verburg Co.: 2,821 Votes
- Project 7 Gum: 2,147 Votes
- Refresh X: 1,928 Votes
Mars Wrigley Chewing Gum
First up in the #1 position, we have Mars Wrigley, with over $1.9 billion in generated annual revenue, proving to be a global leader in the chewing gum market, featuring an impressive portfolio that includes popular brands like Orbit, Extra, 5 Gum, Freedent, and Eclipse. They also offer classic flavors such as Juicy Fruit, Spearmint, Doublemint, Big Red, and Winterfresh. This impressive range, combined with innovative marketing and widespread distribution, solidifies Mars Wrigley’s dominance, appealing to a broad consumer base seeking sugarless and traditional (sugar-based) gum options. We carry all Mar Wrigley Chewing Gum here at Candy Retailer, so if this is your #1 brand, choose the one for you and make it yours today!
Perfetti Van Melle
Next up in the #2 spot, we have Perfetti Van Melle, generating $887 million in annual revenue! This iconic brand excels with its well-known gum brands, including Trident, Dentyne, and Mentos Gum. Perfetti Van Melle combines a strong focus on quality and flavor variety to capture a significant market share. All three gum brands are sugar-free, which is the driving force in today’s chewing gum market. In fact, sugar-free gum generates over $3 billion in revenue, a lot more compared to sugar-based gum, which generates $421 million; so as you can see, sugar-free gum owns the chewing gum market, which includes these top 3 brands made by Perfetti Van Melle. Click below to discover all your favorite chewing gum brands here at Candy Retailer!
The Hershey Co
Taking the #3 position is The Hershey Co., with $484.4 million in annual revenue from chewing gum. Known primarily for its chocolate empire, Hershey’s has carved out a notable niche in the gum market with their refreshing Ice Breakers Gum, which just so happens to be my favorite chewing gum of them all. This brand offers a refreshing, sugar-free chewing experience, often infused with bold flavors and cooling crystals that appeal to consumers, including myself, seeking a breath-freshening boost that actually tastes good. Ice Breakers is the only chewing gum brand made by Hershey, although they do have a few bubble gum brands, but we’re rocking with chewing gum only! So, if Ice Breakers are for you, check out all the flavors here at Candy Retailer, we carry them all.
Rev Gum
In the #4 spot, we have Rev Gum, bringing in $10.6 million in annual revenue. Rev Gum is a rising brand in the sugar-free gum sector, highlighting oral benefits alongside great-tasting chewing gum. With a focus on delivering health-conscious products for consumers, this brand has quickly climbed the ranks as one of the best-selling chewing gum brands in the United States! While still smaller compared to industry giants, Rev Gum’s $10.6 million in sales reflects a growing presence and loyal following. Not to mention, they ranked fourth just after Hershey, so its innovative approach positions it as a brand to watch in the evolving gum market. They have a long way to go before taking the #3 spot from Hershey’s Ice Breakers Gum, but anything is possible in the candy market.
Pur Gum
Coming in at #5 is Pur Gum, with $8.5 million in annual revenue! Pur Gum distinguishes itself by offering a clean, sugar-free chewing experience, including no artificial sweeteners and preservatives. Catering to health-focused consumers, this brand uses only natural ingredients and flavors. The brand’s $8.5 million in sales highlights its appeal in the niche market of clean-label chewing gum, which is what’s driving the market nowadays! Pur Gum’s commitment to quality and transparency has earned it a dedicated customer base, making it a top choice in an already competitive gum industry! This brand launched in 2010, and has since then, become the 5th best-selling gum brand in the United States, which pretty much says everything you need to know about this brand. What do you think?
Simply Gum
At #6, we have Simply Gum, generating $8.4 million in annual revenue. Simply Gum takes a minimalist approach, using natural ingredients in its sugar-free and regular gum offerings. With over $8 million in combined sales, this brand clearly appeals to consumers who value simplicity and sustainability. The brand’s focus on eco-friendly packaging and straightforward recipes sets it apart from most chewing gum brands sold nowadays. All in all, Simply Gum’s steady growth reflects a rising demand for authentic, no-frills products in a market often dominated by larger, more well-established brands. Nonetheless, Simply Gum is here putting up big numbers, proving they’re now one of America’s top chewing gum brands, and rightfully so!
Gerrit J. Verburg Co
Landing in the #7 position is Gerrit J. Verburg Co., with $1.5 million in annual revenue. This brand brings nostalgia to the gum market with iconic offerings like Beeman’s, Black Jack, Clove, and Teaberry! Though $1.5 million in sales is modest compared to larger competitors, Gerrit thrives by keeping classic, heritage flavors well-known. Its niche focus ensures a loyal following, preserving a unique piece of chewing gum history while maintaining relevance in today’s diverse market. This brand is also a leader in licorice and other hard-to-find bulk candies, which you can always find here at Candy Retailer, including all four gum brands now produced by Gerrit J. Verburg Co. Click below to discover our entire brand inventory!
Project 7
In the #8 spot is Project 7, earning $1.1 million in annual revenue, which isn’t bad for a brand of its size! The fact that they’ve landed on our list of the best chewing gum according to most Americans proves that their product is a real winner with US-based consumers. Project 7 Gum combines flavorful sugar-free gum with a mission-driven ethos, often tying its products to charitable causes. Plus, the brand’s sales reflect a growing appeal among socially conscious consumers who enjoy new, creative flavors. While smaller in scale, Project 7’s innovative branding and commitment to giving back distinguish it in the gum industry, offering a chewing gum product that feels good in more ways than one!
Refresh Gum
Taking #9 is Refresh Gum, with $527,000 in annual revenue, which is quite impressive for a brand that just came out in 2022. Refresh Gum enters the sugar-free gum market with a modest but promising presence, generating over half a million in sales. Focused on delivering a crisp, refreshing chewing gum, this brand targets consumers seeking a quick and effective breath freshener. Though still a smaller name in the gum industry, Refresh Gum’s growth potential is evident, appealing to those who prioritize convenience and quality. Its foothold suggests room for expansion in the competitive gum sector, with Refresh becoming the 9th best-selling gum brand according to most US consumers, which says a lot about this brand.
What’s Your Favorite Chewing Gum?
Now that you know the best chewing gum according to most Americans, it’s your turn to set the record straight. As mentioned before, opinions matter, but only to ourselves! Nonetheless, opinions encourage, inspire, and help others discover new brands and products! In other words, sharing is caring! We have tens of thousands of monthly readers, so your favorite chewing gum will definitely be seen by many once you share yours in the comments below! If you choose to purchase your favorite gum here at Candy Retailer, as a thank you, use promo code CANDY10 and enjoy 10% OFF your entire order! Thanks for being a part of the conversation!
The effort that went into gathering data for this ranking is impressive—57,987 responses is no small feat! It’s interesting toChewing Gum Blog Comment see how the rankings align with both customer preferences and sales data. Were there any surprising trends or lesser-known gum brands that performed better than expected?
Really interesting to see how the rankings lined up with both your research and customer feedback! It’s surprising how much personal preference plays a role—what one person swears by, another might never choose. Curious if there were any unexpected underdogs that made the list or brands that performed better than expected?