Top 25 Best Candy Brands In the USA, Ranked

Last updated 2 hours ago | Originally Published: March 16, 2025

First and foremost, it’s not easy to rank the best candy brand in the USA, even more so the top 25, which we must get right. The biggest challenge is navigating people’s different opinions, especially regarding candy! Nobody will likely agree with our rankings, not even us here at Candy Retailer or myself, the author of this list. Even if I list all my favorite candies, only I would agree with my list, so instead of ranking my favorites, I’ve decided to just stick to the facts! 

So, to separate facts from opinions, I’ll use data collected from Candy Retailer between March 2024 and March 2025. As many of you may know, we have one of America’s largest, if not the biggest, candy selections! With nearly half a million units sold in the last 12 months, I think our data holds a lot of weight. On that note, we’ll base our rankings on the brands that put up the biggest numbers over the past year! That way, we can all agree on the facts! 

In terms of opinions, there probably won’t be one person who agrees with this list entirely, and that’s because we all have different favorites. Therefore, we’d like these rankings to discover the most purchased candy brands in the USA. At the same time, we invite everyone to share their favorite candy brands in comments; this way, you can set the record straight and still make your opinions count. So, if that sounds sweet to you, then let’s get into this big bag of goodies! 

Our Rankings: We sold 479,842 units of candy in the past 12 months, of which 396,935 were among the top 25 brands listed below! 

1. M&M’s

M&M’s tops the charts with 21,897 units sold here at Candy Retailer in the past year. Launched by Mars in 1941, these shell-coated chocolates come in peanut, caramel, and milk chocolate varieties. Seasonal flavors like white chocolate peppermint and fun-size packs keep it creative, while M&M’s Minis and baking bits broaden its use. Famous for “melts in your mouth, not in your hand,” this brand’s vibrant appeal makes it a candy juggernaut adored nationwide! 

2. Reese’s

Reese’s grabs a prime spot with 19,134 units sold here at Candy Retailer. Introduced by Hershey in 1928, its peanut butter cups are clearly one of the most sought-after candy brands inthe world, especially here in the US. Beyond the classic, Reese’s Pieces, Sticks, and holiday shapes like Easter Bunnies thrill fans year-round. We also asked over 20k Gen-Xers their favorte candy bars, and this brand was a clear winner, not no surprise! 

3. Snickers

Snickers powers through with 18,765 units sold at Candy Retailer. Born in 1930 by Mars, Inc., this iconic candy bar features layers of nougat, caramel, peanuts, and chocolate for a hunger-busting bite not many can deny! Almond, Peanut Butter, and Ice Cream Bars diversify the brand’s lineup, while the “You’re not you when you’re hungry” slogan hooks fans globally. Its hearty texture and satisfying flavors ensure Snickers holds a top rank, making it a go-to for millions of people! It’s also the #1 best-selling candy in the world. 

4. Hershey’s

Hershey’s stands tall with 18,432 units sold here at Candy Retailer! Founded by Milton Hershey in 1894, its creamy milk chocolate bars and Kisses are as American as it gets. Nuggets, Cookies ‘n’ Creme, and seasonal treats like Almond Gold bars keep it versatile, while Hershey’s Drops and syrups extend its reach beyond just candy! This brand’s rich legacy and simple, yet delicious offerings cement its place among the nation’s most cherished candy icons. 

5. Kit Kat

Kit Kat snaps in with 18,123 units sold at Candy Retailer. Licensed by Hershey in the USA since 1970, its chocolate-covered wafers deliver a crisp, familiar crunch. White, Matcha, and limited-edition flavors like Pumpkin Pie add excitement, while the “Have a break” catchphrase invites relaxation. Shareable bars and global appeal make Kit Kat a top choice, securing its rank as a beloved candy worldwide, especially here at home in the United States where it’s the 5th best-selling candy brand in the country! 

6. Twix

Twix doubles up with 17,876 units sold here at Candy Retailer. Mars debuted this twin-bar gem in 1967, blending cookie, caramel, and chocolate into a dynamic duo. Twix White, Peanut Butter, Lemon Crisp, among others keep it fresh, while the “Left or Right” debate adds playful charm, which you can read more about that here. Its crunchy layers and consistent quality make Twix a fan favorite, holding a strong position among America’s top candy choices. If this is the one for you click below to see all options currently available! 

7. Butterfinger

Butterfinger crunches its way into the top 10 with 17,543 units sold here at Candy Retailer! Acquired by Ferrero in 2018, this 1923 classic boasts a flaky peanut butter core wrapped in milk chocolate. Bites, Cups, and seasonal minis also enhances its “crispety, crunchety” vibe, while a 2019 recipe tweak resharpened its edge. Butterfinger’s bold texture and peanut-packed flavor makes it a top contender for those who love a distinctive candy experience. As the famous saying goes, “Better not lay a finger on my Butterfinger,” still hold try until today! 

8. Milky Way

Milky Way glides in with 17,234 units sold here at Candy Retailer. Introduced by Mars in 1923, its nougat, caramel, and milk chocolate combo offers a smoother, lighter indulgence. Midnight Dark, Simply Caramel, and fun-size bars also cater to consumers nationwide, while its creamy consistency sets it apart. Milky Way’s subtle sweetness and broad appeal make it a reliable pick, ranking high among candy fans in all 50 states! So, if that’s you, we invite you to check all the options we currently have available here in our candy store! 

9. 3 Musketeers

3 Musketeers whips up 16,987 units sold here at Candy Retailer. Launched by Mars in 1932, its fluffy nougat center coated in chocolate started as a trio of flavors. However, it only comes in one flavor nowadays, but endless package options! This chocolate bar’s evolution and straightforward charm ensure it’s always a top pick, appealing to those who enjoy a softer, sweeter candy escape that never seems to disappoint. To see all our 3 Musketeer products, click below and bring it home! 

10. Almond Joy

Almond Joy steals the #10 spot with 16,654 units sold here at Candy Retailer! Hershey’s 1946 creation blends coconut, almonds, and milk chocolate for a tropical twist. Tied to Mounds with its “Sometimes you feel like a nut, sometimes you don’t” jingle, this candy bar also comes in fun snack-size bars, perfect for parties, events, and Halloween. Almond Joy’s unique flavor profile and almond crunch make it a top seller here in our candy store, ranking high among candy lovers who crave a little sweet paradise.

11. Skittles

Skittles shines bright with 16,321 units sold here at Candy Retailer. Launched by Mars in 1974, these chewy candies deliver a rainbow of fruit flavors in every handful. Sour, Wild Berry, and Skittles Gummies all add variety, while “Taste the Rainbow” defines its spirit. With vibrant colors, flavors, and bold marketing, this iconic candy brand remains a top seller here in our candy store, shining bright among those who love a fruity, chewy candy! Could that you? We have several options available, check them all out below and never settle for less! 

12. Starburst

Starburst own the #12 spot with 16,012 units sold here at Candy Retailer in the past year. Since 1960, these fruity, juicy chewy candy squares have captivated candy lovers of all ages, never going out of style! FaveReds, All-Pink, Tropical, and Minis also diversify the brands offerings, making it a top pick nationwide. Starburst’s intense fruitiness and soft texture ensure its status as the star of the show, ranking strong among fans who love and appreciate this brand. I’m one of those people! If you’re also a fan, click below and prove it; you’ll be glad you did. 

13. Sour Patch Kids

Sour Patch Kids pucker up with 15,765 units sold here at Candy Retailer. Released by Mondelez’s 1980s these gummies, once known as Mars Men, flips from sour to sweet in kid-shaped bites. Watermelon, Extreme, and Freeze varieties also keep it interesting, while its mischievous mascot boosts its edge among candy lovers worldwide! This tangy treat’s dual sensation secures its rank, thrilling sour candy fans with every playful, puckering mouthful. To view all flavors and package options, click below and bring it home! 

14. Jelly Belly

Jelly Belly proves once again that it’s a candy brand that can’t be denied. With 15,432 units sold here at Candy Retailer, it’s most certainly a top candy brand in the USA. Since 1976, Jelly Belly now offers 100+ gourmet jelly bean flavors, like Buttered Popcorn, Very Cherry, among many others! BeanBoozled and Harry Potter packs also add daring fun while its quality shines bright. Overall, Jelly Belly’s Jelly Beans rank it high among candy lovers nationwide; not to mention, it’s the #1 East Candy brand in the USA! To view all jelly bean flavors, click below go crazy! 

15. Jolly Rancher

Jolly Rancher stands tall with 15,123 units here sold at Candy Retailer over the past year. Originally launched by Hershey in 1949, these hard candies are bursting with bold flavors like green apple, cherry, and watermelon to name a few. Chews, Gummies, and Lollipops also extend the brand’s reach, offering long-lasting flavor and enjoyment. Jolly Rancher’s vivid hues and robust, fruit-inpired flavors make it a top choice, ranking well among those who love a candy that never disappoints! To view all flavors here in our candy store, click below and steal the show! 

16. Lifesavers

Lifesavers rocked it this past year with 14,876 units sold here at Candy Retailer. First released in 1912, these ring-shaped candies are still one of the most sought-after candies in the country! Gummies, Mints, and Wint-O-Green also spark variety, while its life preserver design charms fans still today! All in all, Lifesavers’ crisp taste and nostalgic appeal ensure its relevancy in an overly-crowder candy market, ranking high among those who enjoy a classic, refreshing candy moment that never gets old or loses its flavor! Click below to discover all options available to you here in our candy store! 

17. Mentos

Mentos rolls in with 14,543 units sold at Candy Retailer. Released 1932 by Perfetti Van Melle, these chewy, fruity mints have respectfully earned “Freshmaker” fame! Also available in gum and rainbow variety packs, this is one of the most sought-after mint candies sold in the United States, by far! Not to mention, Mentos’ fun vibe and versatile flavors make it a top contender among candy fans worldwide, including here in the United States! We carry all Mentos flavors and types here in our candy store, so if this is the one for you, click below and seal the deal. 

18. Nerds

Nerds candy once again steals the show with 14,234 units sold here at Candy Retailer. Wonka’s, now Ferrara Candy Company, 1983 release packs a tangy crunch in dual-chamber boxes of grape, strawberry, and more. Rope, Gummy Clusters, and Big Chewy Nerds also mix textures while its quirky charm hooks fans from every corner of the globe! Nerds’ playfulness and bold flavors ensure its rankings among candy fans worldwide, especially in the US where we just can’t seem to get enough! To view all current options and prices, click below and own the moment; you deserve it. 

19. Now and Later

Now and Later nailed this past year with 13,987 units sold here at Candy Retailer! Ferrara’s 1962 taffy-like candy treat shifts from chewy to soft in flavors like grape, apple, banana, cherry, among others. Extreme Sour, Shell Shocked, and Splits also keep it dynamic while nostalgia continues to fuel its base! Now and Later’s lasting chew and vibrant flavors make it a solid ranker year-after-year, loved by those who enjoy a slow candy unwind that never gets old or boring! Click below to discover more! 

20. Cadbury

Cadbury is clearly a top candy brand with 13,654 units sold here at Candy Retailer. Since 1824, Mondelez’s British Dairy Milk bars and Creme Eggs have shined bring in the the USA. Caramello candy bars also add variety and flavor that Americans just can’t seem to get enough of; I know, because I’m one of those people! Overall, Cadbury’s smooth chocolate and storied heritage make it a top choice, ranking high among fans of classic, luxurious candy indulgence. It’s also one of the most sought-after Easter candies in the USA, especially its chocolate eggs; those are my favorite! How about you? 

21. Dove Chocolate

Dove Chocolate rocked it this past year with 13,321 units sold here at Candy Retailer. First released by Mars in 1939, this brand offers several options, such as silky Promises, Bars, and Fruit & Nut varieties with inspiring messages on every wrapper. Its one-of-a-kind flavor appeals to those who enjoy and appreciate premium-quality chocolate, while seasonal packs also broaden its charm, especially around Christmas! Dove’s velvety quality secures its rank, delighting those who seek a sophisticated candy brand that never disappoints! 

22. Ferrero Rocher

Ferrero Rocher rocked it this year with 13,012 units sold here at Candy Retailer! This Italian candy brand features a hazelnut core, crisp wafer, and chocolate that demands respect. Rondnoir, Raffaello, and other gift boxes elevate its luxury, perfect for special moments. Ferrero Rocher’s refined layers and upscale appeal make it a top pick, ranking strong among premium candy lovers nationwide. We put together lists like this one every year, but this is the first time this brand made the cut, so clearly they’re doing something right. Click below to see all options available here in our candy store! 

23. Haribo

Haribo bounces in and racks up 12,765 units sold here at Candy Retailer. Original launched in Germany over 100 years ago, this brand is famous for its gummy Goldbears; however, they also produce other varieties such as Twin Snakes and Cherries, which always perferm well in our store! Sour S’ghetti and Starmix also makes the world a much happier place to call home! All in all, Haribo’s playful textures and gummy mastery ensure it’s one of the highest-ranking candies in the USA and beyond. So, if this sounds exciting to you, click below and discover more! 

24. Lindt Chocolate

Lindt Chocolate suprised everyone this past year with 12,432 units sold here at Candy Retailer, cmaking it the first time this brand featured in our top 25. Made in Switzerland since 1845, this iconic Swiss Chocolate brand features Lindor truffles and Excellence bars, which most people can’t seem to get enough. Lindt’s premium elegance and rich chocolate make it a top choice in the United States, ranking high among those who appreciate a luxurious candy experience. To discover more options from this brand, click below and explore more. 

25. Mounds

Mounds candy bars complete our top 25 list with 12,813 units sold here at Candy Retailer! This is also the first time Mounds made the list. Made by Hershey’s since 1920, this dark chocolate and coconut duo boasts an “Indescribably Delicious” allure. Paired with Almond Joy’s jingle, its the one you choose when you don’t feel like being a nut. Overall, Mounds’ deep, tropical flavor and classic appeal make it a top pick, ranking strong among candy fans nationwide! If this is the one for you, click below and scopp up a box today! 

What’s Your Favorite Candy Brand?

We understand that not everyone’s favorite candy brand was listed in our top 25 best candy brands of the year; however, we’d like to invite you to share your favorites with us and our readers down in the comments below! Everyone has a different opinion, especially when it comes to selecting the best candy brands, so we look forward to hearing about yours! As a thank you, use this promo code, CANDY10, and enjoy 10% OFF your entire order here at Candy Retailer! You can only use it once, so make sure you load up for maximum savings! Thanks again for being a part of the conversation; we look forward to hearing from you soon!