Last updated 3 months ago | Originally Published: October 2, 2022

First and foremost, we’d like to thank you for taking the time to join us today! At Candy Retailer, we aim to offer the best deals on candy and snacks found anywhere online. With several decades of experience in our niche, we’ve collected a ton of accurate data regarding candy and snack sales, including cracker brands.

In terms of popularity, we’d say that the most scanned items year after year pretty much sums it up! However, before we reveal the top 30 most scanned cracker brands sold in the United States, we must first remind you that the facts that we present to you in this article are not based on our opinion; if this were the case, then our list would look much different.

Indeed, we all have opinions, especially regarding food and our favorite brands. That said, our information derives from factual data only. You may not agree with this our list entirely, however, you’re likely to see one of your favorite cracker brands listed below! If not, please let us know your favorite brand in the comment section below! We still value your opinion the most!

The History of Cracker Brands As We Know And Love Today

According to historical documents and evidence, and to our surprise, crackers are an American idea and creation! In fact, the first cracker ever made was in 1792 by John Pearson from Newburyport, Massachusetts.

As the story goes, Pearson was on a quest to create a sailor-friendly type of biscuit that would last longer than the biscuits they had available at the time. So, after many attempts, he returned to just the basics of flour and water. After baking it, the first cracker, which he named Pearson’s Pilot Bread, was made.

Also known as hardtack or sea biscuits, these crackers became extremely popular among sailors due to their long shelf life. Soon after, Pearson established the first brand of crackers in the world, which he called “The Crown Pilot Cracker.” 

The Acquisition of Pearson & Sons Bakery

In 1889, William Moore, owner of National Biscuit Company, acquired Pearson & Sons Bakery, including the first-ever cracker brand, Crown Pilot Crackers. The National Biscuit Company would later become Nabisco, which would continue to make these crackers for more than 100 years! Sadly, they were discontinued in 2008 due to low sales and consumer demand. 

With so many different types and flavors of crackers nowadays, Crown Pilot could no longer keep up with the competition. Nonetheless, they’re still remembered by millions of people still living today, so in some ways, they’re still relevant, and who knows, maybe one day they will return! After all, this isn’t the first time being discontinued. 

On that note, we wouldn’t recommend waiting around for Nabisco to relaunch this iconic brand of crackers! Instead, you should explore newer and better options! After all, there are hundreds of cracker variants available nowadays! Who wants flour & water-based sea biscuits anyway? We’re not knocking history, but times have changed, and we now have several great options to select from; wouldn’t you agree? 

The Introduction to America’s Favorite Cracker Brands

Now that we know more about crackers and their origins, it’s time to get into something new! The days of sea biscuits are long gone! With so many awesome choices available these days, we’d like to reveal the top 30 best-selling of all time, which are still the best-selling to this day!

Nowadays, you can buy several flavors, including salt, peanut butter, cheese, and herb crackers, to mention a few. Plus, there are many sweet types of crackers as well, such as Graham crackers! They can be eaten alone or paired with other items such as cheese, meat slices, fruits, dips, jam, butter, peanut butter, and wine. Not to mention, they’re preferred in soups and chili, especially Saltines and Oyster crackers! 

So, as you can see, crackers are quite versatile nowadays! Available in many shapes, sizes, flavors, and brands, there’s a type of cracker for everyone! With that said, let’s dive into the top 30 best sellers and see if your brand made the cut. 

1. Cheez-It

Since 1921, this little one-inch-square cheese cracker has won the hearts of billions! In fact, as of today, Cheez-It crackers are the #1 most popular cracker brand sold in America! With over $1.2 billion in US retail sales, this brand continues to dominate its market year after year! 

Not to mention, Cheez-It crackers come in Original, Puff’d, Snap’s, Grooves, Duoz, and Mixed flavors. They also come in several awesome flavors, such as Cheese, Extra Toasty, Extra Cheesesy, White Cheddar, Pepperjack, Cheddarjack, Whole Grain, Italian Four Cheese, Cheese Pizza, Hot and spicy, and buffalo Wings! 

So, as you can see, when it comes to flavor options, Cheez-It offers plenty to select from, especially if you buy from Candy Retailer, America’s favorite online candy and snack shop! As an official retailer of Cheez-It crackers, we’re proud to announce that we offer in-person shopping and nationwide shipping on America’s #1 cracker brand of all time! 

2. Ritz Crackers

Originally made in Jackson, Michigan, and called a Jaxon, the Ritz Cracker soon gained the attention of Nabisco, which would acquire Jaxon in 1919. However, it wasn’t until 1934 that Nabisco introduced the famous Ritz Cracker as we know and love it today!

Since then, the brand has grown to be the second-best-selling cracker of all time! Available in Original Crisp & Thins Bites, Toasted Chips, Cracker Sandwiches, Seasonals, & Cheese Crispers, there’s just something here for everyone!

In addition to all these wonderful varieties, Ritz Crackers also come in several amazing flavors, including Original, Roasted Vegetable, Honey Wheat, Garlic Butter, Hint of Salt, Whole Wheat, Everything, Cream Cheese & Onion, Salt & Vinegar, Barbecue, Cheddar, Jalapeno Cheddar, Tabasco, Peanut Butter, and many others! 

3. Goldfish Crackers

Made by Pepperidge Farm, Gold Fish Crackers are without question the third most popular type of cracker of all time! In addition to being a fan favorite, they’re also fun to play with, baked with goodness, and made with real cheese! Plus, they’re really, really yummy in the tummy!

Better yet, Gold Fish Crackers only uses colors that are sourced from real plants, so they don’t use any artificial coloring, flavors, or preservatives in any of their products. So, if you’ve been on the hunt for an authentic snack that’s both delicious and healthy, then these crackers should be at the top of your list. 

Available in several different varieties and flavors, including Whole Grain, Non-GMO, Flavor Blasted, Cheddar, Colors, Original, Parmesan, Pizza, Pretzel, Cheddar & Sour Cream, Cheddar Jack, Sour Cream & Onion, Xtra Cheddar, Xtra Cheesy Pizza, Grahams S’mores, & Grahams Vanilla Cupcake! Order today and prepare to smile!

4. Original Zesta Saltine Crackers

Proudly made in Battle Creek, Michigan, Original Zesta Saltine Crackers are the 4th most popular type of cracker sold in the United States! Crispy, salty, crunchy, and lightly toasted, these crackers are perfect in soups, chowders, and chili.

Produced by the iconic Kellogg’s brand, Zesta comes in Original and Wheat Saltine, both of which are super popular in the US and beyond. Available nationwide, however, please note that we also offer nationwide delivery and in-person shopping for all those in the greater Cincinnati region. Our prices on America’s favorite cracker brand are unbeatable! Check us out today and bring home a box of Zesta Crackers! 

5. Honey Maid Graham Crackers

Made by Nabisco, Honey Maid Graham Crackers are indeed a true fan favorite! Since its 1925 introduction, this brand has delivered billions of smiles worldwide! However, here at home, Honey Maid is an all-American household name that people know, love, and trust.

So, if you’re looking for the perfect snack or a versatile dessert ingredient, then this is the brand you’ll want to go with for sure! Not only delicious straight up or dipped in a cold glass of milk, but they’re also excellent when used for pie crust, toppings, or even blended in with a smoothie or milkshake! Either way, there’s no wrong way to enjoy Honey Maid Graham Crackers! 

6.  Chicken In A Biskit Crackers

Another all-American classic by Nabisco is Chicken In A Biskit. This brand is also the sixth-best-selling type of cracker of all time! Originally launched in 1964, it has grown to become one of the most beloved flavored crackers worldwide, especially here in the USA!

Original flavors include Chicken, Better Cheddars, Sociables, and Vegetable Thins! Furthermore, these crackers are perfect by themselves, with sliced meat and cheese, especially Ease Cheese in a can, soups, and chili. So, if you love this brand as much as we do, and everyone else, then scoop up a box today and enjoy; you deserve it.

7. Animal Crackers

Originally produced by Stauffer’s Biscuit Company, a York, Pennsylvania-based establishment, this iconic brand debuted in 1871. Since then, these little animal-shaped crackers have gone on to win the hearts of billions—men, women, and especially children! 

Animal Crackers come in several zoo-animal shapes, such as the giraffe, tiger, camel, kangaroo, sheep, gorilla, cougar, rhino, monkey, elephant, hippo, bear, and seal. So, if you love animals or know someone who does, then pick up a box of America’s 7th best-selling crackers today and enjoy until the box is empty! That said, you might want to scoop a few boxes!

8. Club Crackers

Produced by none other than Kellogg’s, Club Crackers is definitely an all-American favorite, according to nationwide sales reports. As the 8th best-selling cracker in the United States, it’s safe to say that this brand isn’t going anywhere anytime soon! 

Made with a buttery melt-in-your-mouth texture, these lightly salted and flaky crackers make the perfect snack. Plus, they’re perfect when crushed up in a bowl of chili. You can also dip them, make little cracker sandwiches out of them, or eat them with cheese! All in all, there’s just no wrong way to enjoy Club Crackers! 

9. Toasteds Crackers

Toasted to perfection, Toasteds Crackers is indeed the 9th best-selling cracker brand of all time! With a light and crispy texture, these all-American snack favorites will complete any snack platter.

That’s right; Toasteds can be enjoyed alone, with a slice of real cheese or in a heart dip! Plus, they really do go great with chili and soup! Available in sesame, assorted, harvest wheat, butter crisp, and savory onion, regardless of which flavor you choose, you’ll be impressed for sure, but you probably already know that, though! 

10. Triscuit Crackers

If you’re looking for a healthy, all-wheat, non-GMO snack, then we totally recommend Triscuit Crackers! As America’s 10th best-selling cracker brand of all time, you’ll be pleased to know that this brand comes in many unique and original flavors.

Indeed, Triscuits come in cheddar, fire-roasted tomato & olive oil, original, avocado, cilantro & lime, and roasted garlic! With all those awesome flavors available, it’s quite easy to get inspired. In fact, these crackers are great with feta cheese and tomatoes, or you can make spicy cucumber & hummus bites with them! So, as you can see, you can really get creative with these crackers! As Triscuit would say, “You’re only limited by your appetite! 

11. Lance

Founded in 1913 by Philip Lance in Charlotte, NC, Lance started with roasted peanuts and quickly evolved into a major snack brand. Known for its sandwich crackers, Lance offers varieties such as ToastChee, Toasty, Malt, and Captain’s Wafers, featuring flavors like peanut butter, cheddar cheese, and cream cheese with chives.

Furthermore, Lance’s commitment to quality and innovation includes whole grain and gluten-free options, aligning with those who have diverse dietary needs. Plus, the brand’s products are loved for their hearty, consistent flavors, making Lance a popular choice for snacks and lunches across America and beyond! Click below to check out all our Lance Crackers here at Candy Retailer! 

12. Milton’s Craft Bakers

Established in 1995 in San Diego, California, Milton’s Craft Bakers focuses on health-conscious baked goods. They use high-quality, non-GMO ingredients and whole grains, producing cracker options such as multi-grain, everything, cheddar cheese, and sea salt.

Dedicated to healthy eating, Milton’s products are free from artificial preservatives and trans fats. These crackers are perfect for pairing with cheeses or dips, offering both flavor and nutrition for mindful snackers seeking a tasty, wholesome option.

13. Blue Diamond Almonds

Founded in 1910 in Sacramento, California, Blue Diamond Growers is globally famous for its high-quality almonds and almond-based products. However, this brand offers a variety of snacks, including popular flavors such as Smokehouse, Sriracha, and Country Ranch, which is only three out of 10 current flavors.

Also, these crackers are loaded with health benefits, making them a healthy snack choice for conscious-minded snackers! Blue Diamond products are ideal for enjoying themselves or paired with cheeses, providing a unique snacking experience that’s loaded with beneficial ingredients and flavor! Have you tried these before? Let us know if you have and what you thought of them!  

14. Combos

Introduced in 1980, Combos is a snack brand under Mars, Incorporated. Nowadays, this iconic brand is known for its unique stuffed design and flavor combos! In fact, Combos come in several flavors, including top favorites such as cheddar cheese, pepperoni pizza, and buffalo blue cheese.

Combos are one of the most popular cracker brands in the world, especially here in the United States! In fact, the brand reported over $184 million in revenue from the 2023 fiscal year. Not to mention, it’s one of our best sellers here at Candy Retailer! We carry all flavors, including all your favorites, and we have the best retail prices online! Click below to see for yourself. 

15. Back to Nature

Established in 1960, Back to Nature focuses on producing natural, wholesome foods. The brand offers various crackers, including popular options such as multi-grain, classic round, and gluten-free varieties. Back to Nature is dedicated to using simple ingredients free from artificial preservatives, flavors, and colors​.

Living up to its name, these crackers are available in various flavors, including sea salt, roasted garlic & herb, cheddar cheese, and many others, making them attractive to health-conscious consumers like you! Furthermore, Back to Nature’s commitment to natural ingredients and flavor has made its products highly sought-after in the US and beyond. 

16. Crunchmaster

Founded in 2005, Crunchmaster specializes in gluten-free snacks made from simple, wholesome ingredients. Known for its crispy texture, this brand offers a variety of options, including multi-seed, multi-grain, and avocado toast crackers. These are made primarily from rice, quinoa, and seeds, providing a nutritious alternative to traditional snacks.

Crunchmaster’s flavors include aged white cheddar, seat salt, original, rosemary and olive oil, and salt and pepper, among others! This large selection appeals to a broad range of healthy snackers. With a strong focus on whole-grain, gluten-free ingredients, Crunchmaster is a popular choice among those with dietary restrictions, especially vegans! 

17. Kellogg’s Town House

Kellogg’s Town House crackers first hit American shelves in 1940, and since then, the brand has grown into one of the brand names in the USA! Known for their light, buttery texture, these crackers offer many options, including Original, Pita, Dipping Thins, FlipSides, and Flatbread Crisps​.

Furthermore, Town House crackers come in numerous flavors that enhance any appetizer or snack. Some popular varieties include original, sea salt, and Italian herb flatbread. Plus, these crackers are perfect for pairing with cheeses, dips, and spreads, making them a versatile choice for entertaining and everyday snacking.

18. Carr’s Table Water Crackers

Carr’s Table Water Crackers have a rich history dating back to 1831. Founded by Jonathan Dodgson Carr in Carlisle, England, this brand is known for its crisp texture and simple yet elegant flavor. Not to mention, Carr’s Table Water Crackers are still produced using traditional methods to ensure quality and authenticity!

Additionally, these crackers are highly versatile and are often served with fine cheeses, charcuterie, and spreads. Available in varieties such as Original, Cracked Pepper, and Sesame, Carr’s Table Water Crackers are a favorite for those seeking a sophisticated addition to their hors d’oeuvres and snack platters.

19. Austin Crackers

Austin is an all-American brand under Kellanova that is well-known for its delicious sandwich crackers. Established in 1932, Austin offers a variety of sandwich cracker options, including classics like Peanut Butter on Toasty Crackers, Cheddar Cheese on Cheese Crackers, and Grilled Cheese on golden toast crackers.

Austin sandwich crackers are popular for their convenient packaging and familiar flavors, making them a favorite choice for on-the-go snacks, lunchboxes, and quick bites. These crackers combine real cheese or peanut butter with a crispy, crunchy cracker, providing a perfect balance of flavor and texture, just the way we like! 

20. Simple Mills Organic

Founded in 2012, Simple Mills focuses on creating simple food by design, emphasizing high-quality, minimal ingredients. Their Organic Seed Flour Crackers are made from a balanced blend of sunflower, pumpkin, and flax seeds, offering a nutritious, highly sought-after snack option that’s both tasty and healthy!   

Simple Mills Organic Crackers come in 12 authentic flavors, including Rosemary and sea salt, Mediterranean herb, and Farmhouse cheddar, to name a few! This brand also prioritizes sustainable and regenerative farming practices, ensuring that its ingredients benefit people and the planet​. Simple Mills Organic is certified gluten-free, non-GMO, and vegan, making them good for everyone to enjoy! 

21. Good Thins

Good Thins is a Mondelez International brand that was launched in 2016 and focuses on offering better-for-you snacks made from simple ingredients. These crackers come in various bases, such as rice, corn, and chickpeas, and are free from artificial colors, flavors, and high fructose corn syrup.

Good Thins is available in numerous flavors, including unique options such as three cheese and rice, jalapeño and lime, and parmesan and garlic. The brand’s gluten-free varieties and clean ingredients make it a popular choice among health-focused consumers looking for a tasty yet nutritious snack.

22. Jacob’s

Jacob’s is a British brand with a history dating back to 1851. It’s recognized for its classic cream crackers and other savory biscuits. Originating in Ireland, Jacob’s has expanded its product range over the years to include a variety of crackers and flatbreads that are now widely available in the United States. 

Jacob’s Crackers are a must-have at many gatherings. Known for their crisp texture and neutral flavor, they’re ideal for pairing with cheeses and spreads. Other popular products include Jacob’s Cream Crackers and Jacob’s High-Fiber Biscuits, both providing traditional, health-focused options for consumers and healthy snackers. 

23. Mary’s Gone Crackers

Mary’s Gone Crackers was founded in 2004 and is known for producing organic, gluten-free snacks. The brand emphasizes sustainable sourcing and minimal processing, using ingredients like organic brown rice, quinoa, flax seeds, and sesame seeds. These crackers are loved for their crunchy texture and wholesome ingredients.

Products from this brand come in many flavors, such as original, super seed seaweed & black sesame, and cheddar. Each provides essential nutrients like calcium, iron, and potassium. Not only are these crackers organic, but they’re also certified gluten-free, non-GMO, and vegan, making them a healthy choice for everyone!  

24. Annie’s Organic

Annie’s Organic is another popular brand under General Mills. Established in 1989, it focuses on producing organic, natural foods. Known for its commitment to using real ingredients, Annie’s offers a variety of snack options, including crackers, cookies, mac and cheese, and other healthier alternative snacks. 

As for flavors, Annie’s crackers come in sea salt, white cheddar, extra cheesy, and cheddar. All of them are made without artificial flavors, synthetic colors, or preservatives, aligning with the brand’s mission to promote healthier eating habits and environmental sustainability.

25. La Panzanella

Founded in Seattle, La Panzanella is loved by millions for its artisanal crackers known as Croccantini. These crackers are inspired by traditional Italian recipes and are made with simple, high-quality ingredients. With a strong focus on providing a gourmet snacking experience, these crackers are perfect for pairing with cheeses, meats, and spreads.

The Croccantini comes in various flavors, including original, rosemary, cracked pepper, roasted garlic, whole wheat, and more! Their crisp texture and subtle flavors make them a favorite for entertaining and everyday snacking. The brand is committed to artisanal production methods, ensuring quality and flavor that resonates with health-conscious snackers. 

26. RW Garcia Organic

Founded in 1982, RW Garcia is a family-owned brand that makes healthy snacks, including organic crackers and corn chips. These crackers offer a nutritious snack option made with simple, wholesome ingredients like whole grain corn, flaxseeds, chia seeds, and poppy seeds. 

Popular varieties include sweet potato, kale, everything, lentils with turmeric, and sweet beet, all of which are certified organic, gluten-free, non-GMO, and kosher. So, if you’re looking for a healthy cracker brand that lives up to its name, the RW Garcia should be at the top of your grocery list. 

27. Sanissimo

Sanissimo is a brand under Grupo Bimbo, renowned for its focus on producing healthy and natural snacks. Originating in Mexico, Sanissimo specializes in making tostadas and crackers from whole grains, with a particular emphasis on corn and amaranth. These products are baked to perfection, ensuring a crispy texture without the need for frying.

Sanissimo crackers are available in several varieties, including Salmas and Salmitas, which are known for their simplicity and nutritional value. They are often made with just a few ingredients, such as whole grain corn flour and sea salt, providing a wholesome and gluten-free snacking option. These crackers are popular for their versatility, suitable for pairing with a range of toppings or enjoyed on their own as a light, healthy snack.

28. Patagonia Provisions

Patagonia Provisions, part of the outdoor apparel company Patagonia, was established with a mission to offer sustainable and nutritious food products. The brand focuses on sourcing ingredients that support regenerative agriculture and environmental conservation. Their product line includes various food items, such as soups, snacks, and cereals, all designed to provide both health benefits and minimal environmental impact.

Patagonia Provisions’ snack offerings include nutrient-dense crackers made from whole grains and seeds. These crackers are not only flavorful but also rich in fiber and essential nutrients. The brand emphasizes transparency and sustainability in its sourcing practices, ensuring that all products align with its ethos of protecting and restoring the environment while promoting healthy eating habits.

29. Flackers Organic

Developed by Dr. Alison Levitt, M.D., Flackers started as a healthy snack for gluten-free patients. Since its grocery store debut in 2008, the brand has expanded to over 3,000 stores nationwide. Known for using organic flax seeds as the primary ingredient, Flackers focuses on delivering nutrient-dense, plant-based snacks.

Flackers is also gluten-free, certified organic, non-GMO, and kosher, which makes it a top choice for those with detailed dietary needs. Furthermore, these healthy, organic crackers come in many authentic flavors, including sea salt, rosemary, savory, cinnamon and currants, Cheeze-Pleaze, and spicy chili lime! So, if you’ve never had Flackers Crackers, then we highly recommend checking them out, especially if you’re conscious of your health and appreciate high-quality snacks. 

30. Earth’s Best Organic

Established in 1985, Earth’s Best Organic is a leading brand in organic baby food and snacks. The brand’s mission is to provide wholesome, organic products for infants and toddlers, ensuring that their foods are free from harmful pesticides and synthetic fertilizers. Earth’s Best offers a variety of snacks, including crackers, made with high-quality organic ingredients​.

Earth’s Best Organic crackers are designed to meet the nutritional needs of young children while maintaining strict organic standards. Popular products include the Organic Crunchin’ Crackers and Organic Letter of the Day Cookies. These snacks are fortified with essential vitamins and minerals, offering a tasty and nutritious option for growing kids. The brand’s commitment to organic farming and sustainability ensures that its products are as good for the environment as they are for children’s health​!

Where To Buy America’s Favorite Cracker Brands

In short, crackers are one of America’s favorite types of snacks of all time! With billions produced every year, it’s clear that nobody on the face of the earth loves crackers more than we do! Our list only included the top 30 best-sellers year after year; however, we could’ve added many more cracker brands to this list.

That said, if you love crackers as much as we all do, then you’re in the right place for sure! Best of all, you don’t even need to leave Candy Retailer to find all the iconic brands and flavors mentioned above. As America’s favorite snack and candy store, we’re pleased to inform you that we carry all these cracker brands, and we ship nationwide! 

Lastly, all of our crackers, snacks, and candy products are stored in a temperature-controlled environment, so you’ll NEVER have to worry about receiving stale or outdated products when you order online from us! We’re also open to the public and welcome you to stop by our shop in Newport, Kentucky, and enjoy in-person shopping at the same great prices you can find online!