Last updated 4 months ago | Originally Published: December 20, 2023
Twix stands as a testament to innovative branding and adaptation. Initially launched in the UK as the Raider candy bar, it rebranded to Twix for the US market 12 years later in 1979.
With its unique biscuit-caramel-chocolate blend, this Mars creation navigates the evolving candy landscape with impactful marketing campaigns and responses to ingredient controversies, securing its status as a globally recognized brand.
In this post, you’ll discover everything about this brand, including its history, how it got its name, the feud between two brothers, which led to two candy bar sticks, available options, and, of course, the success of this iconic candy bar!
We’ll also answer all the top frequently asked questions about Twix and give you some fun trivia questions with answers; that way, you can challenge a friend or family member! So, without further ado, let’s dive into the true story of this famous candy bar brand we all know and love!
The True History of Twix Candy Bars
Now made by Mars Incorporated, the candy bar initially known as “Raider” in Europe underwent a name change to Twix, aligning with its international branding.
Once introduced in the United States in the late 70s, Twix gained popularity, leading Mars to launch peanut butter Twix in the early 1980s to expand its appeal further.
Despite its success, Twix faced controversy, notably in 2007, when Mars began using animal rennet in its UK products, rendering them unsuitable for vegetarians. This decision was quickly reversed following consumer protests.
Twix’s marketing strategies have been innovative, especially the “Pick a Side” campaign in 2012 that playfully encouraged consumers to choose between the identical “Left Twix” and “Right Twix.” A decade later, Mars clarified that both sides are indeed identical, ending the playful rivalry.
The size of Twix bars has also changed over time, a part of ‘shrinkflation’ where products decrease in size instead of increasing in price. This change in size is a response to various factors, including profit strategies and health concerns.
Despite these changes and controversies, Twix remains a popular choice among candy lovers; known for its combination of crunchy biscuit, creamy caramel, and smooth chocolate, this candy bar will likely be around until the end of time!
The Twix Family Feud, Fact or Fiction?
Seamus and Earl, two brothers, jointly created the original Twix bar, combining biscuits, caramel, and chocolate. Their collaboration, however, soon turned into a feud due to differences in their confectionery methods.
The tension between them culminated during the unveiling of their creation, leading to a physical altercation and the splitting of the bar. This incident marked the beginning of Left Twix and Right Twix, with each brother establishing his own factory and production style.
Seamus focused on pouring caramel over a crunchy biscuit, then coating it in chocolate for Left Twix. On the other hand, Earl created Right Twix by cloaking a crisp biscuit base in chocolate after adding caramel.
While not historical, this fictional backstory serves as a unique marketing strategy for Twix, differentiating it in the candy market by inviting customers to choose a side in this playful rivalry. So, as fun as the story is, it’s simply not true; sorry, folks, but that’s the truth!
Top Selling Twix Products on the Market Today
As we all know, Twix doesn’t come in many variants; however, besides the regular option we all know and love, Twix Cookie Dough has become very popular in recent years. Below is a quick list of all the latest Twix products currently available here at Candy Retailer.
- Twix 36ct Box
- Twix Cookie Dough 20ct Box
- Twix Cookie Dough Bites 3.1oz Box
- Twix Cookie Dough Bites 8.5oz
- Twix Cookie Dough King Size 20ct Box
If you’d like to order any of the Twix products listed above, simply click the ‘order here’ button below and make it happen! Our prices are roughly 50% cheaper than found on popular marketplaces such as Amazon, and most orders will arrive to you in 2-3 business days!
Twix FAQs with Answers
Next, we’ll address the top 8 FAQs we receive about Twix candy bars. If your question(s) aren’t mentioned, please feel free to reach out to us directly or drop your question in the comment section below, and we’ll respond right away!
1. Which Twix has more caramel?
The Left Twix is believed to have more caramel than the Right Twix. However, this is part of a playful marketing narrative, and in reality, both sides of a Twix bar typically have the same amount of caramel.
2. Can you eat Twix with braces?
For specific dietary recommendations related to braces, it’s best to consult an orthodontist. Generally, sticky and hard foods, like caramel and biscuits (found in Twix), might be advised against as they can damage braces.
3. What does Twix mean?
The name “Twix” is a portmanteau, likely combining “twin” and “sticks” or “twin” and “mix,” reflecting the bar’s dual biscuit sticks.
4. Are Twix vegan?
Unfortunately, Twix bars aren’t vegan as they contain dairy products, like milk chocolate.
5. Where is Twix made?
Twix bars for the North American market are made in Cleveland, Tennessee. For global markets like Europe and Africa, they are produced in Veghel, the Netherlands.
6. Are Twix halal?
The halal status of Twix may vary by region. It’s advisable to check the packaging or contact the manufacturer directly for the most accurate and region-specific information.
7. Are Twix nut-free?
While Twix bars don’t contain nuts, they’re produced in facilities that handle nut ingredients, so cross-contamination may occur.
8. Are Twix kosher?
The kosher status of Twix can vary. It’s important to check the packaging for a kosher certification label or consult with a rabbinical authority for the most accurate information.
A Simple and Fun DIY Twix Home Recipe
Indulge in the ultimate dessert fantasy with our Twix-infused DIY home recipe! This creation is a delightful mix of rich chocolate, gooey caramel, and a surprising crunch; all harmoniously blended with the iconic Twix candy bar. This recipe promises to be a crowd-pleaser, perfect for parties, family gatherings, or a special treat for yourself.
Ingredients:
- 1 ½ cups all-purpose flour
- ½ cup granulated sugar
- ¾ cup unsalted butter, softened
- ½ teaspoon vanilla extract
- Pinch of salt
- 4 Twix candy bars, chopped
- 1 cup semi-sweet chocolate chips
- ½ cup heavy cream
- ¼ cup chopped nuts (optional, for garnish)
Instructions:
- Preheat your oven to 350°F (175°C) and line a baking dish with parchment paper.
- In a bowl, mix flour, sugar, butter, vanilla extract, and salt until a crumbly dough forms.
- Press the dough evenly into the prepared baking dish, creating a shortbread base.
- Bake for 18-20 minutes until lightly golden. Let it cool completely.
- Sprinkle the chopped Twix bars evenly over the cooled shortbread base.
- In a saucepan, heat the heavy cream until it simmers, then pour over the chocolate chips in a bowl. Let it sit for a minute, then stir until smooth and glossy.
- Pour the chocolate ganache over the Twix layer and spread evenly.
- Refrigerate for at least 2 hours or until set. Garnish with chopped nuts if desired.
- Cut into squares and serve.
Make It Your Own:
Feel free to experiment with this recipe until your heart is content. Add a layer of caramel or peanut butter for extra richness, or sprinkle some sea salt for a salty-sweet twist. Replace nuts with crushed cookies or sprinkles for a different texture. Share your unique takes on this Twix dessert in the comments below. We’d love to see how you make this recipe your own!
Our Final Thoughts About Twix Candy Bars
In this post, we’ve covered the significant aspects of Twix, from its origins as the Raider bar to its current status as one of the most beloved candy bars in the world. We’ve tackled the most common questions about Twix, clarifying myths and facts, including dietary considerations and the story behind its name.
We also shared an original Twix-inspired recipe for you to try at home. This recipe is a chance to enjoy the familiar flavors of Twix in a new form. Feel free to add your touch to the recipe and share your adaptations in the comments. Your feedback and variations are always appreciated.
Why? Why? Why? ….
No more Peanut Butter Twix!!