Last updated 3 months ago | Originally Published: October 3, 2023

Chewing on a New Partnership: Big League Chew and USA Baseball

Big League Chew, the iconic bubble gum brand synonymous with baseball, has entered into a groundbreaking alliance with USA Baseball, the nation’s top amateur baseball organization. Announced on September 19, 2023, this partnership aims to elevate the sport and enrich the experience for players and fans alike.

USA Baseball COO David Perkins expressed excitement about the collaboration, stating it will “elevate the two brands in the amateur baseball realm.” Rob Nelson, founder of Big League Chew, echoed this sentiment, emphasizing the partnership’s potential to “promote amateur baseball across the country.”

Recent trends show that the gum market is bouncing back, with a 13.7% increase in value in the year ending May 15, 2022. This partnership could capitalize on this resurgence, especially as chewing gum offers a safe alternative to chewing tobacco, which has been banned in MLB games and clubhouses.

The partnership will feature co-branded marketing initiatives, including social media contests and in-stadium activations. Financial support will also be extended to USA Baseball’s youth development programs, such as the USA Baseball NTIS and Futures Program.

Big League Chew products will be a staple at USA Baseball events, and the brand will gain access to USA Baseball’s extensive network of players, fans, and sponsors. This is expected to benefit both parties and broaden the sport’s appeal.
In conclusion, this partnership is set to be a win-win for both Big League Chew and USA Baseball, offering a blend of tradition and innovation in promoting the sport. And remember, we carry all flavors of Big League Chew right here at Candy Retailer; click here to view all.