Last updated 4 months ago | Originally Published: August 25, 2023

Oreo’s Halloween-Themed Boo! Cookies Hit Shelves Early for Fall 2023

Fall is on the horizon, and Oreo is already setting the mood with the early release of its Halloween-themed Boo! cookies. This seasonal treat is back on store shelves, giving snack lovers an early taste of the upcoming holiday season.

The Boo! cookies debuted last year and are coming back. While they don’t offer a new flavor, they do bring a visual twist to the classic Oreo. The cookies feature orange creme and come adorned with various Halloween designs like cobwebs, ghosts, bats, and pumpkins. The aim is to evoke a sense of nostalgia while adding a Halloween flair.

Oreo took to X (formally Twitter) on August 17 to announce the return of these festive cookies. The post showcased people dressed as ghosts, enjoying summer activities and munching on Boo! cookies. The message was clear: “Halloween starts now!”

If you’re expecting a different taste from these cookies, you might be disappointed. They’re classic Oreos in a Halloween costume. However, some reviewers claim that the Boo! cookies somehow taste better than the original, despite having the same ingredients. Could the Halloween theme add a psychological flavor boost?

As for other fall-inspired Oreo flavors, the brand has been tight-lipped. They’ve offered pumpkin spice Oreos in the past, but there’s no confirmation yet on whether they’ll make a return this year. With fall still a few weeks away, there’s ample time for more announcements. Stay tuned!