Last updated 4 months ago | Originally Published: April 14, 2023

Learn Everything About Candy Brands Made In The USA

If you’ve been searching for the best candy brands available in the US, then you just found them all in one place! Indeed, here at Candy Retailer, we have one of the largest selections of candy and snack brands available online! 

Yes, you can find just about every brand on sites like Amazon; however, our below retail prices and bulk package options are hard to come by, especially if you shop at AMZ or Walmart. 

Now, we’re not throwing shade on those types of sites, but they’re not really stores; they’re public marketplaces open to everyone to sell on, and that’s where we differ. Indeed, we’re an all-American shop based in Newport, Kentucky!

Plus, our doors are always open, so you can visit us in person and find all the great deals that we offer online! So, as you can see, we’re more than just an online candy store; we’re a real candy shop that offers unbeatable prices and all the candy brands you know and love!

With this in mind, we’d first like to give all our readers a sweet little history lesson about candy brands in America! After that, we’ll reveal the sweetest list of candy you’ve ever seen! 

Our #1 goal is to make it easy for you to find the candy you enjoy and trust, plus save some money at the same time! On that note, let’s get down to the facts. Here, you’ll discover the history of candy and all the brands, including up-to-date statistics. 

A Brief History of Candy Brands In the United States

The history of candy brands in the United States can be traced back to the early 1800s when candy shops began to emerge across the country. These shops produced a variety of confections made from sugar, chocolate, and other ingredients, which eventually evolved into some of the most popular candy brands we know today.

In the late 19th century, iconic candy brands like Hershey’s and Tootsie Roll emerged. Milton S. Hershey started the Hershey Chocolate Company in 1894, introducing the now-famous Hershey’s Chocolate Bar. At around the same time, Leo Hirshfield launched Tootsie Roll, a chocolate-flavored taffy quickly gaining worldwide popularity.

Throughout the 20th century, a multitude of candy brands made their debut, including Mars, with the introduction of the Milky Way bar in 1923, and Reese’s, known for their iconic peanut butter cups, which first appeared in 1928. These innovations were driven by advancements in food production technology, which allowed confectioners to create new and unique candy products.

The latter half of the 20th century saw candy brands expand into the global market, with companies like Nestlé and Ferrero entering the US market. This period also marked the rise of novelty candies such as PEZ dispensers and Pop Rocks, which became cultural phenomena.

Today, candy brands in the United States continue to innovate and adapt to changing consumer preferences. With a focus on healthier options and unique flavor combinations, these companies ensure that the candy industry remains a sweet and dynamic part of American history. 

Mars Wrigley Ranks First Place Among All Candy Brands

Mars Wrigley, the confectionery leader with over $40 Billion in annual sales, has captivated millions of consumers worldwide through innovation, quality, and customer satisfaction. Their iconic portfolio includes classics like M&M’s, Snickers, Twix, Skittles, and Starburst, maintaining their appeal while exploring new product innovations.

Committed to sustainability, Mars Wrigley’s “Sustainable in a Generation” plan reduces environmental impact, supports employee well-being, and aids farmers in supplying ingredients. Consumers can indulge in their favorite products guilt-free.

Mars Wrigley excels in marketing, engaging consumers, and building brand loyalty through nostalgic yet forward-thinking campaigns. With a $30 Billion lead over Hershey, Mars Wrigley dominates the candy industry, continually satisfying the sweet cravings of consumers globally.

Being in a universe of its own, we won’t mention Mars Wrigley in our list; however, Mars produces the majority of best-selling candy brands in America!  

Popular Candy Brands Based On Sales And Other Accurate Statistics

After doing some thorough research, we discovered that there’s a huge difference between the most popular candy brands and the most profitable ones. That said, we’re going to reveal two separate lists; that way, you can compare. 

Better yet, we hope you discover something new or find a sweet deal on all your favorite candy brands. Here at Candy Retailer, we love candy and snacks, but we also love data and lists! Not only do they put everything in perspective, but the data tells us everything we need to know.

So, without further ado, let’s dive into all the popular candy brands currently available today. After that, we’ll dive deeper by revealing all the best-selling brands sold in the US. As always, if we missed something, or if you want to add your opinion or even disagree, please feel free to comment below; we’d love to know your thoughts. 

M&Ms

According to recent research, M&Ms are by far, the #1 most popular candy brand in America! Furthermore, once you get to the best-selling list below, you’ll see a very interesting connection here. Nonetheless, M&M is the most beloved brand of candy, with thousands of people responding with positive feedback. But then again, we’re talking about M&Ms here; everyone loves this candy to the moon and back! 

Godiva Chocolate

Godiva Chocolate… ranked #2 most popular candy brand in the United States, is a luxurious Belgian chocolate candy brand renowned for quality and elegance. Offering an assortment of truffles, chocolate bars, and signature gold ballotins, Godiva captivates chocolate lovers with its rich flavors, textures, and eye-catching packaging. Synonymous with sophistication, Godiva Chocolate consistently delivers a decadent experience for those seeking a touch of refinement. Upgrade today by discovering more here at Candy Retailer! 

Haribo Gummy Bears

Haribo Gummy Bears, the #3 most popular candy brand in the United States and the #1 best-selling Gummy Bear brand, are a delightful and chewy treat enjoyed by just about everyone! With its vibrant colors, playful shapes, and fruity flavors, Haribo has become a staple brand in the world of candy. Founded in Germany, Haribo has without a doubt, become everyone’s favorite, making these Gummy Bears a beloved classic that continues to bring smiles to the faces of candy enthusiasts across the globe, especially here at home!

Jolly Ranchers

Jolly Ranchers, ranking #4 on our list of most popular candy brands in the United States, are vibrant, fruit-flavored hard candies adored by candy enthusiasts everywhere. With a remarkable 70% favorable opinion, these long-lasting, mouth-watering treats are a true American classic, delivering a burst of bold flavor in every bite. We offer several flavors and bulk-size package options, so if you love Jolly Ranchers, then you’re going to really love what we have in store for you here at Candy Retailer! Discover All Here. 

Mentos

Mentos, ranking #5 most popular candy brands in the United States, is a beloved, chewy, and refreshing mint candy. With its distinctive cylindrical shape and crunchy outer shell, it offers a delightful burst of flavor that has captured the hearts of nearly 2/3 of consumers. Famed for its exciting varieties and unique texture, Mentos consistently brings smiles to faces across the world, especially here at home.

Toblerone

Toblerone ranked #6 among the most popular candy brands in the United States, is a Swiss chocolate bar with a distinctive triangular prism shape. The iconic treat, created in 1908 by Theodor Tobler and Emil Baumann, is a delicious blend of milk chocolate, honey, and almond nougat. It’s unique design and rich taste have made it a highly sought-after confection, resulting in over 70,000 monthly searches on Google within the US alone. Toblerone has become a symbol of Swiss craftsmanship and a global favorite, delighting chocolate enthusiasts around the world, including here in the US. 

Red Vines

Red Vines, ranking #7 on the list of most popular candy brands in the United States, is a classic, chewy, red licorice candy known for its signature twist shape and delightful strawberry flavor. With a surge in popularity, “Red Vines” garners over 30,000 monthly Google searches in the US, witnessing a substantial 15,000-search increase compared to last year. This iconic American candy has been satisfying licorice lovers for generations, making it a nostalgic favorite among candy enthusiasts nationwide. 

Milka

Milka ranked #8 among the most popular candy brands in the United States, is a beloved chocolate bar originating from Switzerland. With a rich history dating back to 1901, Milka is known for its smooth, creamy texture and signature lilac-colored packaging featuring a playful alpine cow. This iconic brand has captivated chocolate lovers globally, garnering nearly 200k monthly Google searches worldwide and 24k here at home. As its popularity surges in the US market, more and more Americans are discovering Milka chocolate bars, and they love them!

Now Discover America’s Best-Selling Candy Brands

Now that you know the most popular candy brands in the US, we’ll reveal the list of best-selling candy brands here at home. Surprisingly, they’re different, but there’s definitely a connection, as you’ll soon see below. 

Also, we’d like to remind our readers that we love data here at Candy Retailer. Not only do we collect it, but we’ve been in business for over 50 years, so we have a lot of it, and now we’re sharing it with you! With years of experience and collected data, we’re now able to use this information to create lists to help people find what they’re searching for on Google. 

In fact, nearly 10,000 people search the term “Candy Brands” every month in the US alone! Taking those facts into consideration, we’ve combined our data to create relevant content for the keyword you searched for, which is how you ended up here with us today!

Overall, we believe that product and brand lists help people find what they’re searching for, especially when there are so many options. Furthermore, we invite all our readers to comment below. We also want to hear your thoughts! 

With this in mind, here are the best-selling candy brands in the US at the time of this posting. To make sure our readers always get accurate information, we’ll update our content every six months to ensure accuracy! 

M&Ms

M&Ms are the iconic, colorful button-shaped chocolates that have captured America’s heart, earning the title of the #1 best-selling candy brand with over $715 Million in annual revenue. Produced by Mars Wrigley, these delightful treats are known for their vibrant candy shells encasing melt-in-your-mouth milk chocolate. With over 500k monthly Google searches in the US alone, M&Ms continue to reign supreme in the confectionery world, adding sweetness to celebrations and daily life alike. Discover more here at Candy Retailer.  

Reese’s Peanut Butter Cups

Reese’s Peanut Butter Cups, manufactured by Hershey, ranks #2 on our list of best-selling candy brands in the United States. This iconic brand combines smooth, creamy peanut butter with rich milk chocolate, creating a delightful, irresistible fusion of flavors. Generating over $415 Million in annual revenue, Reese’s Peanut Butter Cups have earned a cherished place in the hearts of candy lovers nationwide.

Snickers

Snickers, the most famous candy bar made by Mars Wrigley, ranks as the #3 best-selling candy brand in the US, generating a staggering $380 Million in annual revenue. This iconic chocolate bar combines a perfect mix of nougat, caramel, peanuts, and milk chocolate, satisfying your cravings with every bite! Shop smart and save by purchasing Snickers in bulk here at Candy Retailer! Click the button below to stock up on your favorite candy bar and enjoy unbeatable discounts today!

Kit Kat

Kit Kat is a beloved chocolate-covered wafer bar, ranking as the #4 best-selling candy brand in the United States. Produced by Hershey, it generates an impressive $350 Million in annual revenue. Satisfy your cravings and save money by purchasing Kit Kats in bulk here at Candy Retailer. Click the button below to indulge in this iconic treat and enjoy sweet savings today!

Twix

Twix, an iconic candy bar produced by Mars, ranks #5 among the best-selling candy brands in the United States, boasting over $300 Million in yearly revenue. These delicious bars feature a harmonious blend of crunchy cookies, smooth caramel, and rich milk chocolate, making them all-time best-seller. Shop at Candy Retailer to buy Twix in bulk and save big! Click the button below to start saving on your favorite candy today!

Twizzlers

Twizzlers, one of the most recognized names in the candy world, ranks #6 among the best-selling candy brands in the US. Made by Hershey, these twisted, chewy licorice sticks generate an impressive $270 Million in annual revenue. Satisfy your sweet tooth by purchasing Twizzlers in bulk here at Candy Retailer, and enjoy amazing savings! Click the button below to stock up today!

Skittles

Skittles, the vibrant, fruity candy produced by Mars Wrigley, ranks as the #7 best-selling candy brand in the United States. With an impressive annual revenue of around $265 Million, these colorful confections offer a unique yet familiar experience every time! At Candy Retailer, you can now purchase Skittles in bulk and save money on your favorite candy brands. Click the button below to start enjoying a rainbow of flavors at unbeatable prices today! 

Dove Bar

It’s now time to indulge in a Dove Bar, the #8 best-selling candy brand in the United States. Proudly produced by Mars Wrigley, these candy bars generate nearly $200 Million in annual revenue thanks to its irresistible combination of creamy chocolate and velvety filling. Stock up and save on Dove Bars here at Candy Retailer by purchasing in bulk. Click the button below and delight in delicious savings today!

3 Musketeers

Introducing 3 Musketeers, a prized creation by Mars Wrigley that ranks #9 among the best-selling candy brands in the United States. This delightful candy bar, with its fluffy nougat center enrobed in rich milk chocolate, generates an impressive $190 Million in annual revenue. Own the day and save big by purchasing 3 Musketeers in bulk here at Candy Retailer! Click the button below and embark on your chocolate adventure while saving money today!

Butterfinger

Butterfinger, one of America’s most beloved candy bars, is known for its irresistible combination of crispy, peanut-buttery core and rich chocolate coating. Now produced by Ferrero SpA as of 2018, it ranks #10 among the best-selling candy brands in the US, with over $60 Million in annual revenue. For the ultimate Butterfinger experience, purchase them in bulk here at Candy Retailer and enjoy sweet savings! Click the button below and own the day!

The Hershey Company Is The Best-Selling Candy Brand Worldwide

The Hershey Company is clearly the second best-selling candy brand of all time! We decided not to add Hershey to our list because many of the products on the list are made by Hershey! Not to mention, this brand generates over $9 Billion in annual revenue, which puts Hershey in a league of its own! 

The Hershey Company, founded in 1894 by Milton S. Hershey, is an iconic candy brand best known for its wide range of delicious chocolate products, which you can find here at Candy Retailer. As the second best-selling candy brand of all time, Hershey’s popularity is unmatched, with millions of monthly Google searches showcasing the brand’s unwavering appeal. 

From Hershey’s Milk Chocolate Bars to Reese’s Peanut Butter Cups, Hershey’s diverse portfolio of treats has delighted generations of consumers and solidified its status as a household name worldwide! 

Discover All Your Favorite Candy Brands And Much More

Now that you are armed with the facts, it’s time to discover much more! Indeed, there are so many creditable, all-American candy brands worth mentioning! Here at Candy Retailer, we’ve categorized all our products, making it super easy to find what you’re looking for online. 

So, if you’ve made it this far and would like to browse all our brands of candy available in our store, click here, and we’ll instantly redirect you to our candy-by-brand page. Once there, you’ll find all our candy brand products and much more, including brand names you’ve forgotten!

That said, we’d like to thank everyone who read this blog post; we hope you found it helpful and knowledgeable. As always, if we missed something, please let us know in the comments below. Also, let us know your favorite candy brand and if it made our list. We want to hear from you! 

Now that you know America’s favorite candy brands, check out our post on America’s top 75 candy products of the year! Most are made by brands on this list; however, there are a few on the list that’ll surprise you!