Last updated 2 months ago | Originally Published: October 5, 2024

Often called the ‘Golden Age,’ the 1950s saw a boom in candy innovation as postwar prosperity and the rise of the Baby Boomer generation fueled demand for fun, affordable candy, including new flavors and types. As a result, candy makers responded with colorful, exciting confections that became unforgettable trends of the decade. Favorites like Atomic Fireballs, Mamba, and Swedish Fish emerged, offering new flavors and interactive experiences that appealed to the growing younger culture of that time. Furthermore, the rise of television and the emergence of rock ‘n’ roll also influenced candy marketing, making sweets an integral part of ‘50s pop culture. In this article, we’ll dive into the most beloved 1950s candy brands that you can still buy today! 

Challenge: If you can think of only one brand of 1950s candy we didn’t list, let us know in the comments. If it’s confirmed to be correct, we’ll give you all the credit, add the brand to our list, and send you a 10% discount code that you can use for anything in our store!

Candy by Decades:

Andes Mints (1950)

Andes Mints were introduced in 1950 by George Andrew Kanelos and became famous for their signature blend of mint and chocolate. Originally produced by Andes Candies, these tiny rectangular mints feature a layer of mint sandwiched between two layers of chocolate, offering a refreshing yet indulgent taste. Widely distributed in restaurants as after-dinner mints, Andes Mints became a household favorite due to their smooth texture and rich flavor. Tootsie Roll Industries now owns the brand and continues to be a popular mint chocolate treat. Click below to learn more about Andes Mints, and order yours today here at Candy Retailer!

Hot Tamales (1950)

Hot Tamales, launched in 1950 by Just Born, Inc., are a chewy, cinnamon-flavored candy that delivers a spicy kick. These bite-sized candies quickly gained popularity for their bold, fiery taste and became a favorite among those seeking a more intense flavor profile in their sweets. The unique spicy-sweet combination made Hot Tamales stand out in the candy aisle, and the brand has since expanded its line to include various flavor variations. Click below to explore all our package options or to secure your order today!

Red Vines (1950)

Created by the American Licorice Company, Red Vines became a hit in 1950 as a mild, fruity red licorice candy. Known for their chewy texture and distinctive taste, Red Vines gained popularity as a movie theater snack and maintained a strong nostalgia in American pop culture. While often compared to Twizzlers, Red Vines have cultivated a loyal fan base for their unique flavor and softer texture. Discover more about Red Vines and check out all our products here in our candy store!

Zachary Candy (1950)

Founded in 1950, Zachary Confections is a family-owned candy company known for producing several candies, including chocolates, jelly beans, and seasonal treats. The company prides itself on high-quality ingredients and traditional candy-making methods, offering a nostalgic touch to every bite. Zachary Candy is particularly popular for its holiday-themed chocolates, including Easter and Christmas selections. Click below to explore Zachary’s long line of bulk candy products that you can still purchase here at Candy Retailer!

Pixy Stix (1952)

Pixy Stix, introduced in 1952 by Sunline, Inc., are thin paper straws filled with tangy, powdered candy. Originally marketed as a drink mix, Pixy Stix quickly became a favorite for its fun packaging and bold, sweet-sour flavors. The interactive nature of tearing open the straw and pouring the powder directly into the mouth made them a popular choice for kids. Click below to add Pixy Stix to your cart and enjoy over 70 years of fun!

Peeps (1953)

Peeps were introduced in 1953 by Just Born, Inc. and quickly became a favorite marshmallow treat, especially during the Easter season. Originally shaped like chicks, Peeps come in various shapes and colors for holidays. The soft, sugary marshmallow exterior and colorful sugar coating made them an iconic candy of the 1950s, loved for their taste and festive appearance. Click below to learn more about Peeps and stock up on these marshmallow treats today! Peeps are popular around the holidays, especially Easter, as it’s one of America’s most sought-after Easter candy brands!

Mamba (1953)

Mamba, launched in 1953 by the German company Storck, is a chewy fruit-flavored candy that gained international popularity for its intense, fruity taste and soft texture. Each package contains individually wrapped pieces of candy in many flavors, including strawberry, raspberry, and lemon. Mamba remains a favorite for its affordability and long-lasting chew. Click below to learn more about Mamba Fruit Chews, including flavors, package options, and prices here at Candy Retailer!

Atomic Fireballs (1954)

Introduced in 1954 by the Ferrara Candy Company, Atomic Fireballs are a spicy, cinnamon-flavored hard candy known for their intense heat. These red, fiery candies are famous for making mouths burn in the best way, offering a challenge for those who enjoy a spicy kick in their sweets. Atomic Fireballs became a staple of 1950s candy culture and remain a fan favorite today. To learn more about this iconic, original spicy candy brand, click the button below and discover one of the best hard candies made in the ’50s!

Satellite Wafers (1954)

Launched in 1954, Satellite Wafers are unique UFO-shaped wafers filled with tiny, crunchy candy beads. Created by a Belgian company, these light and airy wafers became a hit in the US due to their unusual texture and interactive eating experience. The candy has a nostalgic appeal for many, often reminding people of their childhood. This candy brand is a reminder of simpler times in America and around the world. To experience the ’50s again or for the first time, click below and own the moment!

Rito Mints (1957)

Rito Mints was introduced in 1957 as a refreshing mint candy that became popular for its smooth texture and intense flavor. Known for their ability to freshen breath with just one small piece, Rito Mints gained a steady fan base during the late 1950s. Though not as widely recognized as some brands today, they remain a nostalgic treat for those who remember them. To learn more about Ritos, click the ‘Shop Here’ button below and check out more brand info, including all our product options here at Candy Retailer!

Swedish Fish (1957)

Introduced in 1951 by the Swedish candy maker Malaco, Swedish Fish quickly became a favorite in the U.S. Known for their chewy texture and unique fruit flavor, it offers a sweet yet mild taste that has been a hit for decades. Created initially as a wine gum variation, Swedish Fish became a popular snack for children and adults. Click below to learn more about this iconic candy brand, including all our product features, information, flavors, and prices, which are, by far, the cheapest!

Edas Sugar-Free Candy (1958)

Edas Sugar-Free Candy was introduced in 1958 as one of the first sugar-free options in the candy market. Known for its wide variety of flavors, including fruit and mint varieties, Edas provided a healthier option for those seeking to enjoy kosher hard candy without all the sugar. Their innovative approach at the time made them popular among diabetics and those watching their sugar intake. Click below to learn more about Edas Sugar-Free Candy, including all flavors, nutritional facts, package options, and prices!

About Candy Retailer

Candy Retailer is an American, family-owned online candy store that offers a wide range of modern and retro confections. With a special focus on 1950s candy, we highlight the iconic sweets that became a part of the Baby Boomer generation’s childhood, including classics like Peeps, Red Vines, and Pixy Stix. Located in Newport, Kentucky, we ensure freshness with our state-of-the-art temperature-controlled facility, guaranteeing that every candy arrives in perfect condition; whether seeking nostalgic treats or exploring something new, Candy Retailer offers timeless brands from the Golden Age of the 1950s! Explore our selection today and enjoy the best candies that shaped an era long gone but never forgotten! You can also follow us on Facebook for the latest stories, deals, and new candy drops!

Candy Retailer Logo